June 13, 2026
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GCo’s Picks: Games for Training Skills at GSummit 2013

Sudarshan Gopaladesikan05 mins

Adobe and Delta Air Lines both use gamification to drive engagement with their products, which in turn produces a kind of learning and subsequent new behavior for the engaged users. Learning is taking place in this regard but Adobe and Delta have managed to use gamification for an even higher level of learning.

Rather than creating general classes for learning, Adobe and Delta have successfully been able to use games to train people for tasks they want to accomplish and they will both be represented at GSummit 2013 to discuss their training games.

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University Game Labs Emerging to Enhance Community Learning

Alex Landa06 mins

To think, there are still people who say gaming isn’t good for education; try saying that to universities with game labs.

Gamification is a powerful tool that can make the educational experience not only more fun, but more effective as well. Because of the increasing number of successful game labs, more universities are looking to tap into the power of games to reap the rewards from social and interactive learning.

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Designing Gamification for Modern Enterprise with Mario Herger

Ivan Kuo01 mins

The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every week. Join us and have all of your gamification questions answered by these experts.

This past week’s guest was SAP Senior Innovation Strategist, Mario Herger. In this week’s episode, Gabe and Mario discuss the challenges involved with designing gamification for employees in a corporate environment, especially when they’re forced to use it.

Check out the video below for the full interview.



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You can now catch the Gamification Revolution every Thursday at 1PM EST/10 AM PST/1800 GMT.

Be sure to catch a special episode tomorrow at 1PM EST with Gabe Zichermann as he discusses the release of his newest book also titled The Gamification Revolution

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Bitcoin: The First Universal Loyalty Program Currency

Gabe Zichermann68 mins

Bitcoin — the buzzy virtual currency that’s focused on privacy — continues to gain major traction. For some time you’ve been able to pay for games (or a hitman), invest your earnings and speculate on Bitcoins. In recent days, it’s become possible to use the world’s first Bitcoin ATM and pay your employees in Bitcoins. In short, Bitcoin is angling to be the first broadly accepted virtual currency not issued by a nation-state.

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Moving Beyond Points and Badges: Gamification 2.0

Ivan Kuo1011 mins

The technology and business world has been abuzz with a new term– gamification, defined as the use of game elements in everyday scenarios in order to drive engagement and make work more interesting. This has been seen by some as a game changer (pun unintended) to make boring tasks fun & drive motivation, while others see it as a modern and web friendly extension of the ubiquitous reward and recognition techniques already being used by companies in some form or another.

But the question is, is it always going to be just about points and badges? The answer has to be an emphatic no. While points and badges have served admirably in terms of providing social recognition and motivation to millions of users already, their novelty is rubbing off, and incremental gains are dropping alarmingly.

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Where Does Gambling Fit in Gamification: Legal Issues and a Success Story

Sudarshan Gopaladesikan37 mins

Gamblification is the intersection of social gaming and gambling. Many casino and card games make use of a human’s gambling instincts to lure people into deep engagement. Although real money is used to purchase chips to be used in these games, the chips are not redeemable for money. However, some social games provide venues where in-system virtual currencies can be exchanged or raffled for virtual goods. Some systems such as Virgin Gaming allow console players (PS3, XBOX) to wager real money against others for big cash prizes. But It doesn’t end there.

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The Gamification Revolution Starts Today with Gabe Zichermann’s Newest Book

Gabe Zichermann46 mins

When my first book, Game-Based Marketing was being picked up by its publisher in 2009, I tried to convince them that the right concept was a business strategy title. The original idea was called The Serious Business of Games, and was meant to look at a wide range of ways that games intersected with industry. As a result of the global financial crisis and the unproven nature of the discussion, they wanted something more focused. Of course, this was before the term gamification had come into common use and before the rise of Foursquare or Zynga. In short, the idea that combining game design with business could be a strategy was a little ahead of its time.

That time has come.

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GSummit 2012 Behind the Scenes: Jon Guerrera on Engaging Audiences

Taavi Lindmaa01 mins

(14/26 Gamification Expert Interviews Unlocked)

Every week until GSummit SF 2013, we’ll be unlocking some special content from last year to give you a preview on what to expect this April 16 – 18.

Jon Guerrera, lifehacker and frequent GCo contributor, explains the importance of understanding your audience to engage them with gamification.

To see more expert gamification videos, visit our Video page or Subscribe to our YouTube channel! Learn the latest in gamification by going to GSummit SF 2013. Register today!

Image by MridulRaj

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PricewaterhouseCoopers joins GSummit as a Sponsor

Gabe Zichermann23 mins

As the market for gamification matures, there are a number of significant changes in store for our nascent industry. Chief among those is the increased attention from bellwether companies that signal broadening support for our view of increased engagement through great design.

One of the most sought-after categories is consultancies, particularly the large management/strategy agencies. Their participation in our community is an essential step in getting major enterprises (e.g. Fortune 1000s), governments and large NGOs to see gamification and engagement science as a core part of their strategy.

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GSummit 2012 Behind the Scenes: Jeff Ma on Intrinsic Motivation

Taavi Lindmaa11 mins

(13/26 Gamification Expert Interviews Unlocked)

Every week until GSummit SF 2013, we’ll be unlocking some special content from last year to give you a preview on what to expect this April 16 – 18.

Jeff Ma of Bringing Down the House fame and tenXer discusses what motivation means to a man who can beat the system:

To see more expert gamification videos, visit our Video page or Subscribe to our YouTube channel! Learn the latest in gamification by going to GSummit SF 2013. Register today!

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GSummit 2012 Behind the Scenes: Byron Reeves on Games at Work

Taavi Lindmaa21 mins

(12/26 Gamification Expert Interviews Unlocked)

Every week until GSummit SF 2013, we’ll be unlocking some special content from last year to give you a preview on what to expect this April 16 – 18.

Byron Reeves of Stanford University discusses his research on how people react to games and his fascination towards games emerging in the enterprise:

To see more expert gamification videos, visit our Video page or Subscribe to our YouTube channel! Learn the latest in gamification by going to GSummit SF 2013. Register today!

Image by MridulRaj

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GSummit 2012 Behind the Scenes: Tricia Gellman on Community Empowerment

Taavi Lindmaa01 mins

(11/26 Gamification Expert Interviews Unlocked)

Every week until GSummit SF 2013, we’ll be unlocking some special content from last year to give you a preview on what to expect this April 16 – 18.

Tricia Gellman of Data.com describes how gamification empowers communities and enables self-governing reward systems:

To see more expert gamification videos, visit our Video page or Subscribe to our YouTube channel! Learn the latest in gamification by going to GSummit SF 2013. Register today!

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Motivating Action Through Game Design with Tadhg Kelly

Ivan Kuo02 mins

The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every Thursday at 1 PM EST/10 AM PST/1800 GMT. Join us and have all of your gamification questions answered by these experts.

This past week’s guest was veteran game designer and current Creative Director of Jawfish Games, Tadhg Kelly! In this week’s episode Gabe and Tadhg discuss what motivational design means from a game designer’s point of view and how that applies to gamification. They also advise startup Commitchange, on how they could improve their design to promote more civic action.

Check out the video below for the full interview.



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Be sure to catch this week’s episode featuring BankersLab CEO, Michelle Katics, on the gamification of finance!

You can now catch the Gamification Revolution every Thursday at 1PM EST/10 AM PST/1800 GMT.

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GSummit 2012 Behind the Scenes: Jon Radoff on the Power of Gamification

Taavi Lindmaa01 mins

(10/26 Gamification Expert Interviews Unlocked)

Every week until GSummit SF 2013, we’ll be unlocking some special content from last year to give you a preview on what to expect this April 16 – 18.

Jon Radoff, CEO of DisruptorBeam, explains what problems gamification can appropriately solve and how games are unique in that regard:

To see more expert gamification videos, visit our Video page or Subscribe to our YouTube channel! Learn the latest in gamification by going to GSummit SF 2013. Register now!

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