Each year we hold the GAwards to recognize companies for their best practices and use of engagement techniques with gamification. We crowdsource the nominees to see who has had the most impact on the gamification communities and we officially announced all the winners at the main stage of GSummit SF 2013. Here’s a recap on who won:
A lot of talk in gamification turns to the relative values of Extrinsic rewards vs Intrinsic Motivation. It often seems like a conversation about good and evil. I have been guilty of this many times in the past! The truth is that both have their place, but intrinsic motivation is where longevity and true engagement will come from.
Originally proposed to the The Fun Factory by Kevin Richardson of San Francisco, the Speed Camera Lottery was implemented by the Swedish National Society for Road Safety on site in Stockholm, Sweden in November 2010. Using existing traffic-camera and speed-capture technologies, the Speed Camera Lottery device would photograph all drivers passing beneath it. Each vehicle’s speed was displayed to the drivers passing by and recorded by the system. Speeders would be photographed and issued a citation, with the proceeds going into a cash fund. Drivers who obeyed the speed law would also be recorded and entered into the lottery, where they would be eligible to win some of the money from the speeders.
This case study has been seen by almost everyone within the gamification industry, but how can we learn to create an innovative solution like this by ourselves for our own projects? The answer for that is to dig deeper into the motivating factors involved by examining the project through the Gamification Framework Octalysis.
GSummit has something for everyone. On Wednesday, upstairs in room 3 the events all revolved around the how’s and why’s of design. In case you couldn’t attend GSummit, you were at another room, or you want a recap of the events and you were there, here is the summary of the events in Room 3.
GSummit 2013 started off with one massive sprint of knowledge! Throughout the day, the main stage was home to many speakers to share their story and talk about gamification. Let’s check out some highlights.
GSummit’s Advance Gamification Workshop: A great introductory for newbies and refreshers for veterans GSummit 2013 is finally here and it has started out with a full house at the Advanced Gamification Certification Workshop facilitated by Gabe himself. For those who are unfamiliar about the workshop, it exposes attendees how to develop and implement a gamified…
GSummit’s Enterprise Workshop: Everything you Need to Know to Get Started with Gamification Hello and a warm welcome from San Francisco! We are proud to announce that GSummit SF 2013 has kicked off successfully! Today was the first day of events and it was specially tailored for companies looking to earn a GSummit gamification certification….
A Focus on Our Favorite Tweets from GSummit 2013. GSummit 2013 is fast underway and attendees aren’t wasting any time tweeting about their experience here. Everyone attending is actively participating and giving feedback by posting real-time reactions to Twitter during talks, events, and even the awesome lunch trucks. Between Mario Herger’s Enterprise Gamification Certification Workshop…
As a lifelong gamer I’ve always considered video game mechanics to be in a league of their own. I find gaming to create a sense of interaction and engagement not found in other media. Whether it’s an experience point system such as seen in a role-playing game (RPG) or an acquired ability to problem solve from a puzzle game, there’s something special about gaming that appeals to our emotions to make us invested in a story or idea.
When I first heard of gamification I was working at a big data internship with Infosys in Bangalore, India. My mentor explained it to me as “bringing games to the world to drive creativity, production, and behavior change.” I remember calling my parents shortly after to tell them, “Remember all those hours I spent playing Donkey Kong Country, Super Mario, Metroid, and FIFA. Well, I don’t think it is fair for you to yell at me anymore for wasting my time. Have you heard of gamification? Well let me tell you about it…..”
Today Foursquare announced a new round of debt-based financing amounting to $41M in loans and convertible notes. It has been controversial, because debt-based financing suggests the company has a significant performance problem (Jason Gelman has a good wrap-up of the spirited discussion). Foursquare’s problem has become increasingly clear to Gamification folks over the past two years – it’s just not fun anymore. In the transition from a (great) game to a (good) loyalty program to a (mediocre) recommendations engine, they lost the plot, alienated customers and wasted a ton of resources and time.
Grabbing the attention of potential customers can supply a continuous flow of revenue for many businesses while improving productivity. Applying gamification techniques and methods is a great way to encourage customers to visit and to stay for new content, products, or services.
Badgeville has announced on their blog that former Cast Iron Systems CEO, Ken Comée will be stepping up to replace Kris Duggan as the company’s new CEO. Former CEO and co-founder, Kris Duggan will transition to be the company’s Chief Strategy Officer and remain on the board of directors.
In conjunction with the release of Gabe Zichermann and Joselin Linder’s newest book, The Gamification Revolution, also comes the release of ReadSocial App: the world’s first gamified social reading application by Dopa Labs
ReadSocial App creates social communities around books, allowing readers to connect directly with authors, discuss hot topics from the book, and deepen their understanding about the book’s ideas.
Back in 2011 (Wow, has it really been that long?), Gamification pundits Gabriel Zichermann and Sebastian Deterding had a large debate on various gamification concepts.
One of Deterding’s critiques was that, contrary to what Zichermann wrote in his book Gamification by Design, Serious Games and Advergames should not be considered as Gamification.
