60 Second Gamification Tips with Gabe Zichermann

We’ve seen a lot of positive feedback for some of Gabe Zichermann‘s 60 Second Solution videos with EntrepreneurMagazine so we decided to start releasing our own Gamification Co series of 60 Second Gamification Tips with Gabe Zichermann!

Every week from now until GSummit SF 2013, we will be releasing a series of short gamification tips to help you on your path to gamification. Watch Gabe’s first tip below:

Make sure to subscribe to our YouTube channel for all the latest tip videos and gamification content we have to offer. You can check out our tip page on GSummit here:
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Announcing 12 New GSummit Speakers for SF 2013

The GSummit speakers roster for this year’s event(SF, April 16-18, 2013) just keeps getting better and better. To support 2013’s themes of strategy, loyalty and engagement, we’ve just announced over a dozen new speakers. This brings our roster to 80 world-class engagement experts in multiple categories, making this the biggest and best GSummit ever. Here are some of the highlights from our latest group of amazing speakers. Be sure to check out their talks: they’re controversial, entertaining, informative and game-changing. We’ve got major content tracks for marketing, HR/Enterprise, Learning/Training, community, design and more.

Be sure to register now to reserve your conference/workshop space. Spots are going quickly, and if your job involves designing engagement you’ll definitely want to learn, network and earn your certification this year at GSummit.

Be sure to see the newly announced speakers and sessions – and some of my notes after the jump:

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Using Games in the American Education System with Robert Torres

The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every Thursday at 1 PM EST/10 AM PST/1800 GMT. Join us and have all of your gamification questions answered by these experts.

This past week’s guest is Senior Program Officer at the Gates Foundation, Robert Torres! Robert has been working as an education researcher with the Gates Foundation and shares his knowledge on how games are affecting the American Education landscape. You can expect to learn about:

  • How gamification is improving student knowledge assessments
  • The current philosophy of american education
  • Robert’s work with game designers and psychologists to measure game learning effectiveness 
  • The difficulty of knowledge transference between different learning systems
  • The ability for games to promote creative thinking
  • Video game violence and its effect on child behavior

Check out the video below for the full interview:


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Be sure to catch this week’s episode featuring the Chief Scientist at Salesforce, JP Rangaswami and learn about his insights on enterprise engagement sciences.

You can now catch the Gamification Revolution every Thursday at 1PM EST/10 AM PST/1800 GMT.

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Introducing GFeedback: Free Startup Advice from Gabe Zichermann

Startups are a big part of the gamification community because they’re paving the way to a fully gamified future but they’ll still need to existence in the future for that to happen!

That’s why we’re starting a new feature on Gabe Zichermann’s Gamification Revolution weekly online show, GFeedback! We will give one community-voted startup 5 minutes with Gabe: the founder will have to come on camera, present a concept, and ask design questions in 2 minutes and Gabe, with his guests and other show participants, can give feedback on that idea for the following 3 minutes.

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The Rising Problem of Employee Engagement with Elise Olding

The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every Thursday at 1 PM EST/10 AM PST/1800 GMT. Join us and have all of your gamification questions answered by these experts.

This week’s guest is Gartner Research Director, Elise Olding! Elise has been heavily studying the science of motivation and engagement with the power of people. In this week’s episode you can be sure to learn about:

  • The emerging interest of using games to engage people within organizations
  • How small businesses can leverage gamification without expensive tech.
  • The existence of gamification divisions in organizations like NTT Data
  • Using explicit games social networks as an engagement tool for workspaces
  • Increasing executive acceptance of gamification as a strategy

This was a great week filled with user-participation and questions! Check out the full video below:

 

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Be sure to catch this week’s episode featuring Robert Torres of the Gates Foundation for his work in applying gamification for social good.

You can now catch the Gamification Revolution every Thursday at 1PM EST/10 AM PST/1800 GMT.

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Top Talks for Marketing Gamification at GSummit 2013 SF

The gamification of marketing is an undoubtedly powerful tool at our disposal and it’s definitely needed now more than ever, according to a recent study. But how can the average organization employ some of these tactics and most importantly, how will anyone know that marketing gamification even works? Luckily, you won’t have to reinvent the test-drive or make people dance in front of a vending machine to find out.

GSummit SF 2013 will have many great sessions dedicated to marketing gamification and here are my top talks you won’t want to miss.

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How Urgent Optimism Can Drive Player Action in Gamification

We’ve all experienced that final push, whether it’s getting a project done, putting the finishing touches on a term paper, or running the last leg of the race. No matter what the particulars are of the situation, there is a sense of urgency just before the challenge is over. The final aspects of a journey are coming to a close and there’s usually an implied reward. Sometimes the reward is the end of the challenge, itself, as is the case with a term paper. Other times, there is a finish line to cross and a celebration of closure. It’s what we tell ourselves when we’re about to finish a book and we have “just a few more pages.” In terms of game mechanics, urgent optimism is a powerful force to get people to take action quickly and it could be very successful for your gamification program

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Prominent Gamifiers: Elise Olding

By 2014, more than 70 percent of Global 2000 organizations will have at least one “gamification” quote by Gartner. You probably just read that quote wrong; reread it! While a significant number of people in the gamification community are quick to reference a variety of Gartner’s gamification quotes, they do not quite mean anything to us right now in 2013. However, one analyst at Gartner has made significant strides in the research field on gamification and has relevant information to share now. Enter: Elise Olding.

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The Science of Motivation with Andrea Kuszewski

The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every Thursday at 1 PM EST/10 AM PST/1800 GMT. Join us and have all of your gamification questions answered by these experts.

This week’s guest is the prominent Andrea Kuszewski! Currently working as the Senior Strategic Planner for the Linus Group, Andrea’s neuroscience background provides great insight for gamification designers. In this week’s episode you can be sure to learn about:

  • Psychology behind motivational design
  • How to market to scientists
  • Keeping your user in your game when it’s difficult
  • Developing educational game platforms

We had many viewers come on and ask questions and we thank you for your engagement and participation! Check out the full video below:

 


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Be sure to catch this week’s episode featuring Elise Olding, Research Director at Gartner Inc. for her insightful work and studies on gamification.

You can now catch the Gamification Revolution every Thursday at 1PM EST/10 AM PST/1800 GMT. Be advised that you can now also subscribe to our audio and video podcasts to have this content downloaded automatically.

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The Glorious Gamification of Gravy, Cheese Curds, and Fries: Montreal Poutine Week

Canada’s gamification efforts are being heard, especially with Audi Canada’s recent reimagination of the test-drive and VIP public transport but something much more important and dear to all my heart has become a gamified experience, and that’s Montreal’s decision to gamify Poutine Week for all the food adventurists participating in it last week.

Poutine Week or Semaine de la Poutine Week is a celebration of the delectable poutine: a dish consisting crispy french fries topped with gravy, and cheese curds.

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