Gamified Design Review: A In-depth Analysis Of Duolingo

Duolingo has become a hot topic in recent reviews that underline both its pioneer path in the demonetization of online education, as well as its success rate since it first launched. Without a doubt, its gamified design plays a significant role in this success, which itself has obtained the attention of investors interested in its expansion. Duolingo is an online application currently available for use in 21 different languages, offering a free learning experience for 13 different languages.

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Remodeling Clearly’s Logistics Training Program with Sean Goodman

Last time, we featured Clearly Logistic Supervisor, Sean Goodman to discuss how Clearly’s logistics department revamped their employee training program. Modeling after gamification concepts from Gabe Zichermann’s book “Gamification Revolution”, the program achieved major success and the organization is looking for new opportunities to incorporate gamification for its processes.

Watch the full interview below to learn about:

  • What challenges were facing Clearly’s logistics department before gamification was introduced?
  • How did the team came together in designing and implementing the program?
  • What has been the cultural impact on the organization upon implementing gamification?
  • How has the team responded to the introduction of non-cash vs cash rewards in the rewards program?
  • Has Clearly changed or rebalanced the value of the rewards in the virtual economy since the program’s introduction?
  • What were the lesson learnt in driving progress and specific metrics for individuals?
  • How has the management team reacted to the program’s success and taking it other parts of the organization?

Watch the video or listen to the audio podcast below.


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Nike+: Building Community and Competitive Advantage with Gamification

Nike is a brand that has been engrained in the United States and around the world. Motivating people worldwide to “Just Do It”™ and be active; it is a beacon of health, wellness, fashion, and promoting physical activity. However, Nike hasn’t always been this successful. Arguably Nike’s most important product line is their running shoes. Nike has had fierce competition from Under Armour and Adidas for many years. Nike took a step forward and used gamification to increase customer engagement and brand awareness to take control of the running shoe market.

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Hyatt Reservation Center Boosts Employee Productivity with Gamification

Sitting in a call center taking and making calls is the kind of job that many people find repetitive and boring. But at one major American company, an entire department plays games on company time and does so with the full knowledge and consent of management. That company is the Hyatt Hotels Corporation. Encouraging employees to play games, the company found, improved employee engagement in the work by setting goals, which in turn, boosted their productivity.

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CyberDoctor Gamifies Medication Regimen With Novel Mobile App

As patients take more pills, tracking that medication and staying on the pill schedule gets harder and harder. There’s no shortage of mobile apps that aim to help patients stick to the drug regimen. But many of these apps feel punitive. After all, an alarm or warning that you haven’t yet taken your meds can feel more like medication compliance by punishment. It doesn’t have to be that way. A gamification startup has developed a mobile app that encourages medication compliance by turning the mundane drug regimen into an engaging game.

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Reliving WWI Flight History with Mobile Gamification App: Ace Academy

For many students, a field trip to the museum is a break from the classroom but to others it’s not much more fun than school. However, mobile gamification apps can give students a real escape while engaging them in the subject matter of the museum. These apps can turn museum visits into interactive adventures. Canada Aviation and Space Museum’s Ace Academy is one of these apps. It takes a visitor on a “time-trip” to World War I flight navigation training.

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Gamified Airport Experience Survey with Beat LAX Traffic

LAX, Los Angeles International Airport is currently undergoing a major renovation project to overhaul its current layout of getting in and out of the airport terminal. The massive project potential involves reconstructing parking garages, developing a light rail line system and car rentals. Critical decisions will be made throughout the lengthy duration of the project and those decisions needs to be backed by statistical data. Instead of using traditional surveys, LAX has opted for an interactive gamified survey experience, Beat LAX Traffic.

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