Games in education is a hot topic these days. Teachers are trying to figure out how to use video games to benefit the education of their students. That’s difficult when entertainment games and educational games seem to exist as separate industries catering to separate worlds. But somehow, it worked in the 90s.
For 2 decades I’ve been deeply enmeshed in loyalty. First as a customer, then an obsessive “hardcore” loyalty junkie. Eventually my interest in loyalty helped give rise to the gamification movement and my work designing and developing engagement solutions across a wide range of industries. Although gamification encompasses much more than loyalty, I’ve continued to…
Last time, we featured USA Today national education writer and author, Greg Toppo to discuss about his recently released book, “The Game Believes in You: How Digital Play Can Make Our Kids Smarter”. Hailed as the most important book since James Paul Gee’s pivotal work, The Game Believes in You covers how video games are presently being used in the classroom setting and the visionaries who have led the way.
Watch the full interview below to learn about:
Watch the video below and be sure to catch our next episode of the Gamification Revolution.
Pain Squad is a electronic pain management tool that children use to record pain levels with an easy to use program and gamification elements. Kids and teens with cancer can keep track of detailed reports of their pain.
The corporate world presents workers with a lot of training information to sort through and digest. The information overload is only compounded in an increasingly digital world. How can businesses help their employees cope? Xerox turned to a software company called Qstream to gamify employee training.
Banks tend to miss out on the benefits of gamification because they do not realize that consumers want to feel like they are in control of what they spend. Furthermore, banks tend not to worry about consumer engagement because what consumers do with their money is not a concept banks have leveraged with gamification. But what if banks made banking more like a game? When spending and saving money resembles a game, it has the potential to flip roles. The consumer takes control of what is in their bank account. Not the bank.
Quick takeaway: You can’t design a single-stage incentive and expect a long-term behavior change (enter: gamification). Also, designing behavioral interventions without understanding prior work in psychology is dangerous and possibly unethical. For years, I’ve been deeply fascinated by behavioral economics. I love the discipline’s emphasis on incentive and reward, and the increasing realization by the “capital-E” Economics…
Training employees is an expensive – and time consuming – proposition. Even worse, it’s one that typically has diminished returns. Every year, companies spend big bucks to improve their employees’ skill sets, only to see that as little as 10% of those skills are retained at the end of the year. Fortunately, there’s a better way – one that leaves this outdated, expensive model in the dust.
From new year’s resolutions to workplace challenges, weight loss is a constant topic around the water cooler. Unfortunately, for many people, despite their obvious health benefits, fitness activities are also among the least fun ways to spend your spare time. Mobile app developers have taken notice, and developed gamification fitness apps that allow users to exercise and lose weight while being immersed in game base narratives and mechanics. Here are a few of our recent favorites:
Salesforce, a leading cloud computing company decided to address security problems thanks to gamification. This method was adopted as a way of addressing employees not taking security seriously. The purpose was to increase awareness regarding security issues and change some behaviors.
Last time, we featured Revelian product manager, Salih Mujcic to discuss about his organization’s latest offering, a gamified assessment program called “Theme Park Hero”. The gamified psychometric assessment tool helps organizations find and pinpoint high potential talent during the recruitment and selection process through a series of games.
Watch the full interview below to learn about:
Watch the video below and be sure to catch our next episode of the Gamification Revolution.
It’s the scene of a crime, set in some indeterminate time in the future. Forensic experts, computer experts, and scientists fill the scene. You are one of them. Your job is to gather clues and recover data from a top-secret research project that somehow goes wrong. It sounds like the plot of a movie. But in fact, it’s a game called Max5 and it’s another example of games being used in education, this time, for teaching science, technology, engineering, and mathemetics – the so-called “STEM” fields.
Last time, we featured senior user experience designer, Dr Joerg Niesenhaus from Centigrade GmbH to discuss his team’s recent project in gamifying industrial production process for a large production facility. As a user experience service provider, Joerg’s team was invited by clients from the mechanical and plant engineering to improve their customized production environment.
Watch the full interview below to learn about:
Watch the video below and be sure to catch our next episode of the Gamification Revolution.
Four years ago, we launched Gamification by Design as the first practically-oriented “how-to” book for building gamified apps, sites and systems. In those four years, GbD has helped tens of thousands of people around the world create engagement with customers, employees and society. If you follow such things, the book has been sold out for the better part of two years and copies have sold on Amazon for hundreds of dollars. While that sounds nice, a robust resale market doesn’t benefit the author, those interested in getting started in gamification or long-term practitioners who need a current resource. To whit, we’ve learned so much more about engagement science and how to create behavior change in the years since – there’s just a lot more to say. So, I’m pleased to announce a completely revised and updated Gamification by Design 2.
Like many corporations, Allstate Insurance Co. offers its employees training on various topics, such protecting clients’ personal information. But instead of the standard video training that many of its employees have become familiar with, the insurance company has turned its standard training exercise into a game.
