Putting the gamification element into mobile apps helps make those apps more appealing. Gamification mobile apps tend to gain more traction with their audiences because of their addictive nature. These applications are hard to put down and serve an important purpose in the lives of the users. Setting Objectives The whole purpose that some have…
Salespeople are into selling and the rush they get closing a deal. They are not interested in a “data entry” job, and if you had an opening for one, you would not want to hire them for it.
On the other hand, sales managers need real data, in real time, so they can make accurate forecasts and manage a sales pipeline that is in touch with reality.
In order for all the new health care programs to work as they were designed to, it is important that young adults sign up for health care as well as older individuals. In the health care world, young adults are often referred to as “young invincibles” because most young adults have not yet developed any…
Retailers from all around the world face the problem of “customer promiscuity”. This is the term used to describe customers who lack loyalty to any one brand or company. Since customer loyalty is the foundation of a growing business, this issue is something that businesses constantly evaluate. Gamification For Improvement Of Customer Loyalty In order…
In most homes where a pre-teen or teenager resides you can probably find some video games lying around somewhere. Even some adults enjoy sneaking away to play these games. What at first appears as an idle waste of time is now seen in a different light. Video games in education have gained some of the legitimacy that they never enjoyed before.
Do you belong to a customer loyalty program? Maybe Starbucks, Walgreens, or Gilt? If so, you’re part of a three-billion strong membership within the U.S., according to Barry Kirk of Maritz Motivation.
While that may appear to be a staggering number, Kirk’s follow-up figure was even more surprising. Although there were billions of U.S. loyalty program members in 2014, many companies and brands experienced a decrease in engagement.
The game “FoldIt” has emerged as one of the more prominent examples of how games have applications in health, challenging players to fold a computer image of a protein into shapes that could be used in potential new treatments for disease. Now the game has found a place in research on one of the more prominent…
Jet.com is a new competitor to Amazon that is getting a lot of attention lately. It’s founded by the former creator of diapers.com who sold his company to Amazon and now is planning to turn around and eat their lunch. The startup will apparently meld the concept of Costco (membership club) with the concept of Amazon (fast…
Businesses adapting new strategies to accomplish a variety of problems will want to consider gamification as one approach. This classic approach has taken on new twists with all of the new technologies that we have today at our disposal. Already gamification creates many exciting outcomes but there are some pitfalls and common mistakes. Forgetting To…
One of the biggest problems that doctors have is getting patients to take their medication as directed, and keep taking it for the duration of the prescription. A Connecticut neurosurgeon came up with a game that encourages people to stick with the drug regimen. Dr. Katrina Firlik co-founded a company called HealthPrize, which developed gamification mobile…
Gartner has outlined its top IT predictions for 2015 and beyond, providing a detailed look into ongoing trends and how businesses should adapt to the increasingly digital landscape. Not only will mobile and social continue to grow in relevance, but Internet of Things (IoT) technology will also surge significantly. IoT is the interaction and communication…
Gamification is the newest corporate buzzword. Organizations slap points, badges, and leaderboards on customer or employee engagement programs, many times only to see the initiatives fail. It’s important to examine the root causes of these failures, in order to learn how you can make your gamification program succeed.
Third graders are rarely as gifted as the one named Cordell Steiner. This particular third grader is a proponent of game based learning in the classroom, and he makes such a powerful case that he was asked to speak at a Ted Talks convention. Some of the points that he makes are hard to ignore.
Each year, Comarch invites all of its customers from around the world to Comarch User Group. At the event, the customers come together to share issues and best practices, enjoying multiple days of networking, case studies, presentations and fun from the international technology provider. Comarch User Group 2014 was held at Comarch’s global headquarters in…
Two experts in the customer loyalty space, BigDoor’s Director of Marketing Ashley Tate and Maritz Motivation Solutions’ VP of Loyal Strategy Barry Kirk, shared 11 key insights into creating better and more engaging customer loyalty rewards programs with TechnologyAdvice’s Clark Buckner. Tate and Kirk offered best-in-class ideas from four of the most successful brands in the…
