February 23, 2026
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social media

Case Study: Lessons on Gamifying Social Media at Events with Livecube

Natalija Knaidele02 mins

In late 2013, Gabe traveled to 15 cities worldwide for GSummit Global, a series of full-day workshops and meetups to bring GSummit closer to gamification fans. As a part of GSummit Global, we also released 10 new webinars and videos by gamification and engagement professionals. We will be releasing them publicly as we keep counting down to GSummit 2014.

This week, Aaron Price, co-founder of Livecube and founder of NJ Tech Meetup, will share his learnings after successfully gamifying social media at events, including GSummit for the past 2 years. We are also doing it this year, so stay tuned and participate to win awesome prizes!

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aeroplan star challenge

How Aeroplan’s Star Challenge Improved Loyalty Program Engagement

Aaron Carr16 mins

Whether for a new launch or increasing awareness of existing benefits, educating customers about your product offering is critical. This is no less true amongst loyalty programs that for years have been telling us about their reward offerings and the various ways to earn their points.

At Friendefi, we’ve found that gamification can be an effective tool for not only improving members’ understanding of their frequent flyer program but also improving engagement with partners.

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aaron price livecube

How livecube Cuts Through Social Media Noise at Events with Gamification

Ivan Kuo01 mins

If you were at GSummit in the past two years, you’re probably familiar with livecube, the super-fun, conference-optimized Twitter client we’ve been using to engage all of our attendees. To learn more about it, we invited livecube co-founder Aaron Price to explain to us how clever design and gamification makes Twitter more bearable in event settings. Learn about livecube, its features, and successes by watching the full video below:



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Make sure you come back on December 5th to check our next guest on the Gamification Revolution webseries.

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delta nonstop nyc

Case Study: Delta’s Nonstop NYC Game That Got 190K Interactions in 6 Weeks

John Hendricks26 mins

Few other industries have seen more challenges – and opportunities than the airline industry. The list is long: lines at the airport, higher fuel prices, razor thin margins, the recently-approved merger of American Airlines with UsAir, AMR wrestling with bankruptcy, new online Travel Agencies (OTA’s) popping up almost daily and regulatory changes, to name a few.

Delta Airlines is one of a few that has turned all of these into advantages. The company decided to separate themselves from the rest by focusing their efforts on becoming known as New York City’s hometown airline. They spent over $1 billion redesigning their terminal and they ramped up their flight offerings to and from the city. After all was said and done, the company needed a flashy, fun way to let everyone know they had arrived, and this is where BoomBox came in.

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gsummit global

Achieving Customer Engagement with Gamification – GSummit Global Webinar

Ivan Kuo31 mins

As a part of our ongoing GSummit Global event, we’ve been having webinars with our esteemed speakers about gamification and engagement! A few weeks ago we were joined by Livecube co-founder, Aaron Price, Air Canada’s Director of Loyalty, Ian di Tulio, and United Capital’s Vice President of Strategy, Gail Graham to have a panel discussion about their thoughts on designing an effective gamification system.

We also have two upcoming webinars with our speakers on November 18 at 1 PM ET and December 3 at 10 PM ET – please visit gsummitWEB.livecube.com and check it out!

It’s a full-length video, so grab a snack and watch the full 1 hour discussion below:

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james gatto

What Are the Legal Issues with Gamification?

Ivan Kuo22 mins

Gamblification is a term that we have adopted to describe the intersection of social media and gambling. Although it may not seem like it at first, many Gamification systems walk a dangerous line, giving users the option to gamble with currency in their system. Given the complexity of the legal issues around this concept, it is not always easy to ensure that one does not cross the line. When is gambling in gamified systems ok, and when isn’t it? What are some of the risks you should consider, and what are the basic legal considerations and concerns affecting gamification in general? Join legal expert James Gatto for this fast-paced, crowd-favorite session on some of the key legal issues every gamified system operator needs to know in the video below.

Be sure to also subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of Jim’s presentation by downloading it here.

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Social Selling: How Gamification Supports Sales Productivity and Performance

Ivan Kuo02 mins

Needle CEO and founder, Morgan Lynch, has created a remote online customer sales chat platform that implements gamification to encourage remote workers to excel, using social influence to sell. He is an expert in using game mechanics in a non-game context to incentivize remote workers to achieve success by clearly defining benchmark performance goals – creating healthy competition as they compete for points toward free products and more. Needle’s system is proven to help brands boost their online sales and strengthen the online customer experience.

During this session, Morgan explains how using gamification with his untraditional online sales support platform has improved productivity and performance, while driving millenial workers in unique and unprecedented ways.

Be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of Morgan’s presentation by downloading it here.

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Memecube’s Success as the the World’s First Real-Time Gamified Twitter App for Events at GSummit 2013

Taavi Lindmaa08 mins

This past GSummit 2013 in San Francisco conference was again powered by the world’s first real-time gamified twitter app for events, Memecube. Running on its second iteration, Memecube 2.0 allowed all the attendees at GSummit to engage with the best speakers and ideas coming out of every session in a contained Twitter environment. 40% of all GSummit attendees engaged with the application, creating 4775 tweets with the hashtag #gsummit and an additional 4135 check-ins to food truck vendors and sponsored presentation booths.

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Social Roulette and Assigning Values to Our Social Networks

Ivan Kuo26 mins

Social Roulette has a 1/6 chance of deleting your Facebook Existence. Well at least it used to until Facebook took down the app, according to an article posted by TechCrunch yesterday.

Social Roulette is a version of Russian Roulette: a game in which you place a single bullet in a revolver pistol, spin the barrel, and pull the trigger at yourself. If you’re unlucky, the single bullet will be in that chamber and subsequently send you into oblivion. Social Roulette is a play on this concept but instead of losing your life, you would only lose your all of your Facebook posts, pictures, and friends.

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LinkedIn’s Leaderboard of Missed Engagement Opportunities

Gabe Zichermann66 mins

Last week, Linkedin sent out emails congratulating users for being in the top X% of “most viewed” profiles, ostensibly to celebrate their 200 millionth profile. The emails generated a fair amount of social media buzz, with even reticent users posting about their “accomplishments”, often with a #humblebrag attached.

What struck me about the campaign was how it managed to take both the best and the worst of gamified leaderboard and achievement design in one fell swoop.

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Social Media Week Debuts RealTime Infographics During Worldwide Conference, Feb 13-17

Justin Schier11 mins

Dopamine Inc. Designs and Builds Revolutionary Live Infographics Platform by Justin Schier, Chief Creative Officer, Dopamine Inc. The February 2012 Social Media Week conference was recently held in 12 cities worldwide, bringing together 36,000 attendees in over 1,000 individual events. Social Media Week organizers Crowdcentric estimate that the event reached hundreds of thousands of people…

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