Two different experiments were conducted to find out whether white players assigned to play as black avatars made them more prone to develop racial bias against black people. Each study aimed approached this experiment from two angles, testing different types of game play and testing different degrees of immersion. The results were quite interesting…and probably what you’d expect.
Memrise.com is emerging as one of the best language-learning online web tools. Although Memrise could hypothetically be used for any type of memorization, it specializes in language learning and in particular, vocabulary retention. In order to engage users, Memrise uses gamification techniques that keeps users coming back to learn more.
Dr. BJ Fogg of Stanford University will be offering his highly sought-after Masterclass in Behavior Design (workshop) + a Keynote talk in which he’ll be sharing new breakthroughs in behavior change directly from his lab for the first time. With behavior change and engagement as a top priority for every business’s strategy, this is a…
Crucial Strategic Decisions for Engagement Success When valued customer visiting cards and buy-9-get-1-free engagement techniques are not enough anymore, many business owners are at a loss how to grow and develop their loyalty programs or engage their long-time employees. Gamification platforms are developed by companies specializing in user engagement. They can make the life of…
Do you know who can see your Facebook posts? With the introduction of social networks and our voluntary disclosure of private information, data privacy is increasingly becoming a bigger problem. Nevertheless, many Facebook users have low awareness of their own privacy vulnerabilities, which, according to students of the University of Regensburg in Germany, leads to…
What determines your blood type? The Nobel Prize organization is offering a number of game based learning exercises rooted in the work of Nobel Prize winners of various science categories. One such game is The Blood Typing Game, which is based on the 1930 Nobel Prize for Medicine awarded for the discovery of human blood groups…
Read and share this infograph on why you can’t afford to miss out on this year’s GSummit!
How do you make yourself do the things you don’t want to do?
Can you imagine how much less guilt, stress, and frustration you would feel if you could somehow make yourself do the things you don’t want to do when you’re supposed to do them?
I feel your pain. Often, when I am on a speaking tour or designing curriculum, it is easy for me to get so focused on that project, instead of doing other important tasks that will help me grow my business. I put the long-term activity on the back burner.
The result? Empty calendar dates, a website that hasn’t been updated in months, unwritten blog articles, and a net zero new connections made.
That’s why I turned procrastination into a game – and it actually becomes not only challenging, but FUN to accomplish those things that would otherwise be put off. Now I look forward to focusing on and growing my business every day of the week. It goes like this…
As we move into our next installment of GSummit (June 10-13 in San Francisco), we look at our past GSummit speakers and experts that have helped shape the user engagement space. This week’s spotlight Gamification Expert is Kevin Werbach–Associate Professor at The Wharton School at UPenn and teacher in the massively successful online Gamification Class on…
With the consistently sold-out success of our Certification Workshops at GSummit each year, we decided to add a workshop experience to the regular conference agenda FOR ALL ATTENDEES to participate it. We call them Hands-on Labs and they’re going to be one of the best aspects of this year’s event–guaranteed! Each of the 90-minute Labs will offer a limited group…
This year, the campaign for UNICEF’s Tap Project is challenging us to set our phones aside for a few minutes in exchange for a clean water donation. Just to give you an idea of the challenge: spending a mere 10 minutes away from your phone provides a full day of clean water to a child in need. The longer you go, the more water is donated.
“Some of us can’t go for more than a few minutes without checking our cell phones. Imagine what it’s like to go days—or longer—without safe drinking water” says Caryl Stern, President and CEO of the U.S. Fund for UNICEF.
The 7 best gamified vending machines we’ve seen so far Over the last couple of years we’ve seen a series of amazing customized vending machines entertaining city dwellers worldwide with gamification elements like dancing, singing and recycling. Here are top 7 favorites. VOTE for your favorite from the list or add your own! Top…
I’ve officially caught the bug this winter — infatuated with this fascinating online scavenger hunt, which has been unapproachable from the world of the average lazy human lacking cryptography or coding skills (that is to say, myself).
Cicada 3301, now in its third year, is a codename for both a covert organization and an online puzzle game popping up every January since 2012. This mysterious entity has been drawing hundreds of players into a vortex of exquisitely sophisticated series of clues without an explicit goal or end-time. This year’s first clue arrived on January 6, the Epiphany Day, when Christians celebrate the manifestation of Jesus Christ to the people in a human form. Cicada 3301 must think very highly of themselves, and so far most of us would agree.
Gamification is nothing new to football. The NFL gamified their website back in 2012 as a way to engage more fans, and we’ve all seen Super Bowl ads that have games & contests embedded into them. At Super Bowl 48, gamification, once again, was all around us. Below are our Top 10 favorite examples (in no particular…
Nearly every night in NYC, the lights of the Empire State Building have some significance. Whether it’s lit up in tribute to Nelson Mandela or to show those in view of the city’s skyline that the NYC Marathon is happening, it’s an iconic piece of New York City. With Super Bowl XLVIII in the Greater…
