November 11, 2026
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Consumer

gabe zichermann

Gabe’s Gamification Office Hours Review

Ivan Kuo01 mins

After a long hiatus going on a massive trip around the world for GSummit Global, Gabe Zichermann returns to our weekly Gamification Revolution show to give readers some updates on our online gamification certification courses and to answer some questions from the audience.

Learn more about:

  • How to find gamification-related jobs
  • Gamifying work “offline”
  • The potential danger of “over-gamifying” and desensitizing users
  • The danger of making systems too fun and distracting
  • Approaching CRM gamification

Check out the full video below and be sure to watch the Gamification Revolution every Thursday at 1 PM ET. Catch Gartner Analyst Brian Burke this week to discuss his finding and research on gamification future and ask him questions.

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gsummit global webinar

Using Gamification to Attract Wide Audiences – GSummit Global Webinar

Ivan Kuo31 mins

Every marketer wants to know: how can I get my audience to do “X” ? In our third GSummit Global Webinar we brought in Karl Dunn (TBWA), Adam Penenberg (PandoDaily) and Jeff Hawley (Yamaha) to discuss their respective observations on audience engagement in this one hour session.

Moderated by yours truly, the following webinar is our third and final webinar of our GSummit Global Webinar series. Webinars for Employee Engagement and Consumer Engagement are also available at their respective links. 

If you want more GSummit Global action, our final event on the tour is taking place at Sao Paulo, Brazil on January 15, 2014.

Join us for our last stop until GSummit 2014!  

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stella grizont

Using Happiness for Engagement with Stella Grizont

Ivan Kuo12 mins

Stella Grizont, Founder of woopaah! has been a Gamification Co regular and prominent GSummit speaker on the topic of positive psychology and happiness.

We were lucky enough to grab her to join our latest webshow to dive further into the science behind happiness and how a positive focus on psychology can have a significant impact on engagement.

She states:

“If you want others to be engaged, how can you embody that? Happiness.”

Watch the full video below for the full interview and be sure to catch our next guest this Thursday with Guy Halfteck,  the CEO and Founder of Knack, a company dedicated to using games in order to discover our full talents.



Download this episode (right click and save)

As a special offer for all our readers, Stella Has been kind enough to offer a 50% code for her newest course on UDemy on The Science of Happiness: Hacks & Skills to Flourish.

Use code GABE for a discount on her online class!

Remember to check our channel every Thursday at 1PM ET for a new guest on the Gamification Revolution webseries and more great content like this.

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big history project

The Big History Project Teaches The Story of Humanity with Game Based Learning

Kevin Shane25 mins

What do you get when you cross a maverick historian, a tech legend, and game based learning techniques? You get The Big History Project, a revolutionary online initiative that challenges the way history is traditionally taught.

The online project, formerly only available to educators, is backed by Microsoft and championed by Bill Gates himself, is in its third year and is being used in over 100 schools across eight countries.

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pretty ugly

Pretty Ugly Wants to Subvert Your Ideas of Beauty with a Game

Natalija Knaidele13 mins

Pretty Ugly is a satirical game about modeling-related reality TV shows and the pervasive “beautymania” that is constantly affecting young teenagers in developed countries. The game sets players up to match cards to create their idea of a socially acceptable beauty ideal…except the rules are always changing what the standard of beauty is in order to challenge the players’ perception of beauty.

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aaron price livecube

How livecube Cuts Through Social Media Noise at Events with Gamification

Ivan Kuo01 mins

If you were at GSummit in the past two years, you’re probably familiar with livecube, the super-fun, conference-optimized Twitter client we’ve been using to engage all of our attendees. To learn more about it, we invited livecube co-founder Aaron Price to explain to us how clever design and gamification makes Twitter more bearable in event settings. Learn about livecube, its features, and successes by watching the full video below:



Download this episode (right click and save)

Make sure you come back on December 5th to check our next guest on the Gamification Revolution webseries.

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delta nonstop nyc

Case Study: Delta’s Nonstop NYC Game That Got 190K Interactions in 6 Weeks

John Hendricks26 mins

Few other industries have seen more challenges – and opportunities than the airline industry. The list is long: lines at the airport, higher fuel prices, razor thin margins, the recently-approved merger of American Airlines with UsAir, AMR wrestling with bankruptcy, new online Travel Agencies (OTA’s) popping up almost daily and regulatory changes, to name a few.

Delta Airlines is one of a few that has turned all of these into advantages. The company decided to separate themselves from the rest by focusing their efforts on becoming known as New York City’s hometown airline. They spent over $1 billion redesigning their terminal and they ramped up their flight offerings to and from the city. After all was said and done, the company needed a flashy, fun way to let everyone know they had arrived, and this is where BoomBox came in.

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squat game

Would You Squat 30 Times For a Free Metro Pass?

Natalija Knaidele35 mins

The XXII Olympic Winter Games in Sochi approaching fast and organizers are turning to gamified solutions to bring exercise into the daily lives of busy Moscovians.

Much like this 2011 French Contrex commercial fueled a striptease show on an outdoor wall by the energy generated by female bystanders, Russian creative agency MOST Creative Club turned a typical subway ticket machine in Moscow’s Vystavochnaya station into an Olympic one — by offering travelers a free pass in exchange for 30 squats

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LP Recharge Review: Linkin Park’s Social Good Game

27 mins

Linkin Park is clearly not afraid of new marketing strategies as evidenced by their new LP RECHARGE game, which is a free-to-play action game designed to raise attention to environmental issues and is set to the tune of Linkin Park’s new remix album, aptly named, Recharge.

Given that Recharge isn’t exactly a new album and is rather a compilation of remixes of songs (like Reanimation) off their last album Living Things, it looks like Linkin Park’s game was created to drive a little more interest in the album and their cause.

Developed in partnership with Kuuluu Interactive Entertainment, LP RECHARGE takes place in a not too distant future in which humans have consumed nearly all natural resources on the planet and the last remaining resources are being seized by killer robots.

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legacy

BB&T is Training Leaders Through their Mobile Legacy Game

Andres Solis46 mins

Branch Banking and Trust Corporation (or BB&T) is a North Carolina-based bank that operates in more than 1,800 financial centers across the United States. Their services include commercial and retail banking as well as insurance, investments, mortgage, corporate and consumer finance.

BB&T has recently proved to be innovative through the addition of a mobile gaming application into their employee training program, with the purpose of teaching valuable leadership skills based on the premise that Beliefs influence Behaviors, which lead to Results, which influence beliefs, and it cycles on…

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tim kring

Redefining Story for Transmedia in the Gamification Era

Ivan Kuo32 mins

It used to be enough just to give consumers 22 minutes of quality content, once a week, year after year, to be successful. Today, media consumption has dramatically changed. Where TV used to be the distraction, now viewers use second and third screens – a distraction from the distraction. This change, both demographic and technological, forces us to reimagine the nature of storytelling and narrative in an unprecedented way.

Viewers today want to lean forward (and you need them to), become part of the action, engage with characters and each other in new and exciting ways, and shape the outcome. But how do we do this without ceding total control to the audience and reducing the main reason they “pay” to be with us in the first place?

Join Tim Kring, Transmedia expert and creator of the blockbuster TV programs Heroes and Touch, as he shares his insights about how to tell stories in this new lean-forward era that consumers are willing to pay for with time and money.

Watch Tim’s full GSummit SF 2013 video below and be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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damascus

Where is Damascus? UsVsTh3m is Making Cheeky Games for Political Commentary

Kevin Shane16 mins

“Gamification and Activism Done Right”

That was a recent tweet by Chris Albon, a well-known political scientist and coder who writes about using technology for social good. Albon was referring to “Where’s Damascus (Don’t Ask Us)”, a game created by a new little start-up called UsVsTh3m. UsVsTh3m is funded and incubated by UK publisher Trinity Mirror, which like many of its peers, is trying to create new revenue opportunities through a series of cheeky games with political commentary.

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gettaxi gamification

How GetTaxi Is Empowering Drivers with Gamification

Gabe Zichermann28 mins

No matter where you travel in the world, one thing is consistent: taxis suck. They frequently don’t know where they’re going, they try to rip you off, driver’s often have trouble communicating, and credit card acceptance is more rare than a unicorn. Against this context, a number of startups have made great inroads in transforming livery transport. Uber and Lyft are probably the most famous – though their approach has been to replace taxis entirely rather than work with existing systems. GetTaxi, however, aims to empower their drivers in a way not seen before.

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