Looking for more reasons to justify a purchase of Google Glass? How about getting the ability to race against your virtual ghost? Race Yourself (formerly GlassFit) is a London-based startup that just raised over £100,000 in seed funding to bring this gamified exercise concept to Google Glass.
In most of our wallets these days lies a series of punch card loyalty programs that offer us anything from free sandwiches to free haircuts and just about everything in between. All we have to do is buy ten of them at the regular price first. Unfortunately, problems abound with this situation, both for the consumer and the retailer alike. Isn’t there a better way to produce loyalty?
My very first post at Gamification Co involved a DIY-gamification project to retain etiquette at the dinner table. The premise was simple: everyone gathers their smartphone in the middle of the table at the start of a meal. If anyone checks their phone in that time, they’re forced to pay for everyone’s meal. I’m amazed that nobody else has taken this concept of cellphone abstination and turned it into an app (that I know of) until Amstel released their new iOS app to actually reward users for doing this.
The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every week. Be sure to catch our next episode on Thursday, October 24 at 1PM ET/1800 GMT, where we will feature GSummit Global speaker, Ryan Mizusaki, GM of Reservations Learning at Delta.
Remember you can participate in the show if you sign-in and RSVP! Signing in will allow you to receive show reminders, ask questions, and even join Gabe and our guest for a live question.
In this episode, Karl Dunn, the Creative Director for Nissan at TBWA/Chiat/Day came on the show to discuss the story of GT Academy. I had the honor of talking to the man to learn about the origins of the concept, what the show produced for Nissan, and other general questions about his view about gamification from an advertising agency’s perspective. Watch the full episode below:
“Print is out, digital is in.” These few words encapsulates the great shift occurring within the realm of mass media. With the explosive growth of digital content available on the internet, printed media is slowly falling into disfavor by reading audience. In turn, it is forcing mainstream news outlets into rethinking their modus operandi for story telling. One possible solution that has been steadily gaining credibility is the the application of newsgames, video games designed to adhere to journalistic standards.
One of the most elemental concepts in good gamification design is what I call the three Fs: Feedback, Friends and Fun. They come in many forms, but together they form the foundational structure of how we create engagement. I’ve written and spoken about the three Fs at length, but I find myself spending a lot of time thinking about and designing effective feedback systems. I also love to meditate.
At the intersection of both of these interests is the excellent and visually gorgeous app, Calm. It’s a guided meditation app for iOS that’s received a number of accolades for its simple design and great programming. The premise of guided meditations it that an instructor’s voice (and soothing music) help you relax, focus and create productive, healing brain states.
What if instead of having 1 card for all your different loyalty systems (a la Belly) you could just have 1 universal currency for all your digital transactions?
Bitcoins are taking the world by storm – an alternate currency that changes the dimensions of privacy, interaction and value management for consumers everywhere. But how can bitcoins be leveraged for loyalty, engagement and gamification? Join Patrick Murck , General Counsel of the Bitcoin Foundation for this eye-opening and insightful GSummit SF 2013 talk on one of the most important innovations in finance.
Want more GSummit videos? Be sure to also subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.
Can’t get enough of Miley Cyrus these days? Inspired by epic tongue actions? You can get even more Miley by watching her new documentary dubbed, Miley: The Movement, airing tonight on MTV at 9 PM ET. But for the true Miley fans out there, you can also tweet #UnlockMiley to unlock two bonus scenes with one featuring Britney Spears.
If you have knowledge on the topic of gamification, you should be letting people know. Gamification is one of the hottest topics in business–whether it’s about motivating employees, creating loyal consumers or engaging other users. Since 70% of the workforce is disengaged and there are more distractions than ever that brands have to compete with for consumer attention, people & companies are looking for solutions & advice on how to better engagement–gamification being one of those solutions. So, if you have knowledge about gamification, you should promote it…and Linkedin is a great place to flaunt your skills.
Lately, there has been a lot written about gamification and how it can lead to increased levels of engagement, whether it’s through motivating sales team to increase revenue, engaging employees to live healthier lifestyles, or incentivizing customer advocacy. Looking more closely at the customer advocacy aspect of gamification, you may be fooled into thinking that the main benefit is to stimulate brand loyalty. Although brand loyalty does hold high significance and is vital to any business’ success, there is another important advantage for your organization from using gamification in those regards – SEO. The basic game mechanics used in gamified processes all lend to boosting your search engine optimization and this article will tell you how.
Would you start saving more money if you were rewarded for doing so?
Getting people to make short term sacrifices for long-term gain is one of the central challenges of any transformational behavior change. Nowhere is this more evident than in finance and healthcare — and SaveUp is leading the charge. Hear Priya Haji discuss the ups, downs and hard-fought lessons of crafting engagement around tough subjects in this fast-paced discussion from GSummit SF 2013.
Be sure to also subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.
How newsgames can have a positive impact on audience engagement?
When was the last time you were engaged with a news article? Chances are, those reports will often be left as a mere afterthought. Even if an individual were to be interested about a particular subject, the means available for them to engage further are highly limited. However, a growing trend has begun to change that perspective and that is due to the emergence of newsgames.
Spreadsheets, a new app for your iPhone, is helping you add that little extra somethin’ to your glamorous or not so glamorous sex life because who doesn’t want to know how many thrusts they can perform in an hour?
Don’t hate the player; hate the game, right? Well if you’re in a relationship, the only game you’re playing is figuring out how to keep your partner happy…maybe there’s a better way to play that game.
Billed as “the couples app that makes it fun and easy to keep your relationship awesome,” Kahnoodle seeks to turn the relationship dynamic into am exchange of gamified interactions.
What’s the best way to talk about the gamification of gambling and gaming? PlayStudios CEO Andrew Pascal took the stage at GSummit SF 2013 to talk about MyVegas, a partnership between MGM Resorts and PlayStudios to bring gamified loyalty and rewards to the Las Vegas audience.
Watch his talk below as he details the unique challenges and opportunities associated with creating engagement in this challenging environment.
Also, be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of Andrew’s presentation by downloading it here.
