Recruiting Air Force pilots with the Airman Challenge Do you think most of our potential military recruits can be found playing Call of Duty of right now instead of serving our country? The Air Force seems to think so and has created the Airman Challenge game to teach prospective recruits more about the Air Force and its available positions….
I recently wrote an article for my Huffington Post column about how to use gamification to raise voter turnout, called “Rethinking Elections with Gamification.” Dismayed by the huge expense of the US federal election and the continued abysmally low turnout among voters, I thought there has to be something we can do to improve a…
The utilization of a reward and punishment system by national governments is a great way to induce desired human behavior among its citizens. When it comes to exemplary countries with positive reinforcements policies, one would not be immediately think of China. However, China’s experimentation with carrot-and-stick policies has produced an effective tax collection system with…
We here at Gamification Co have always maintained that earning “stuff” from a rewards program doesn’t amount to a hill o’ beans in this crazy world compared to earning status or special access, and this is even more true for a program for male prisoners who’ve been issued life and double-life sentences. Let’s face it,…
MTV is using gamification as part of their latest election year outreach to increase youth turnout at the polls. Inspired by Fantasy Football, MTV’s Fantasy Election ’12 is a much better strategy for the music network’s Rock The Vote effort than, say, P. Diddy threatening to kill you. Here are 5 reasons why you should start…
Hello GCo Readers! Today in our Gamification Company Database we have one up and coming company and two old but classic examples of great gamification. SessionM is HTML5-based platform that adds a lightweight gamification layer to mobile applications that recently raised $20M in Series B funding. The Fun Theory was a contest held by Volkswagen to…
“I know what you’ve heard about Israelis. That we’re neurotic and crazy. That we don’t know how to shut up and we don’t know how to drive. Well, you’d be crazy and in a hurry too if people were always trying to kill you!” I actually hadn’t heard any of those stereotypes about Israelis. If…
For better or worse we will be seeing gamification used by politicians during this election year and in the future. The political arena comes with a natural level of competition just like any popular game. By deliberately offering politics ideals in the form of a fun engaging game, politicians can target gamers to support them in elections…
Late last week, the Intelligence Advanced Research Projects Activity (IARPA, it’s like DARPA for spies) announced a new contract of $10.5 million to develop “serious games” that include training for US intelligence officers. Along side projects designing the future of silicon chips and predicting the future by analyzing public information, the new program, dubbed the…
Over the past year and a half, gamification has been behind big changes at the White House and government agencies. Previously, government contracts have been determined by bidding between large firms that have a history with federal projects (imagine Boeing and Northrop Grumman bidding on contracts for a new jet fighter). But based off of successful…
James Gardner of Spigit, author of Sidestep and Twist, explores the ways in which gamification can be utilized to build new ideas and follow them to completion. In his career he developed a game for bankers using a virtual currency. In short order, all the bankers began fighting tooth and nail to get to the…
Kevin Richardson of MTV began his talk with a look at Volkswagen’s Fun Theory Contest. After seeing an add featuring “the deepest trash can in the world,” (a garbage can outfitted with a sensor that triggers when trash is deposited and echos the sound of something falling very far and clanging to the bottom.) Richardson…
Susan Bonds of 42 Entertainment gives the keynote speech this afternoon. She has been at the forefront of building interactive, viral and engaging gamified experiences not just online but in the real world as well. She is going to talk about the secrets behind engaging consumers offline from the visionary and undisputed master designer of…
This sponsored session from Pillsbury Law about gamification law, featured speaker James Gatto of Pillsbury Law in Classroom A, where once again, I was unable to attend. The information he shared dealt with the information outlined in the following blurb: In this rapidly changing legal and regulatory environment, new issues are arising weekly, and there’s…
Speaker Alix Levine spoke in Classroom A on this fascinating topic. Unfortunately I had to miss it in order to get the goods in the main theater. But here is what was discussed– Alix Levine, Director of Research at Cronus Global, examines the development and structure of online extremist communities. Many of today’s extremists interact…
