Fun Before Green, Except…No Exceptions

The following is an op-ed by Ashok Kamal, Host of GSummit and CEO of Bennu: In many ways, the recent Gamification Summit (GSummit) in San Francisco marked a turning point in the development of gamification. GSummit speakers and participants celebrated gamification’s integration into every business function, the increasing sophistication of gaming science and technology, and the…

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gamification gurus

Are You a Gamification Guru? Join our Community Op-Ed Program!

After seeing the results of the Top 40 Gamification Gurus leaderboard in the beginning of the month (I joined the list at #35!), it’s helped me really visualize the passionate people who are working in this industry, as well as the evangelists promoting the idea of engagement with fun design.

I’m certain most of the people on the list have thoughts, ideas, and great information to share with the gamification community and I would like to make these voices heard, which is why I am excited to announce the start of our Gamification Community Op-Ed Program!

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Swipii Offers Access to Customer Loyalty Programs For Small Businesses

At the Scottish Instuitute for Enterprise, a United Kingdom based startup called Swipii (@Swipiicard) won “The Best New Venture for 2014” award. Swipii offers a customer loyalty program for independent small and medium sized businesses. Swipii was created by Chitresh Sharma and Louis Schena. They are both international marketing graduates from Strthcylde University and received £10,000 prive to help them with Swipii. The…

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barry kirk bill hennessey

Evolving Loyalty Using Persuasive Design with Barry Kirk and Bill Hennessey

Last week we featured two loyalty gamification pros from Maritz Motivations: Barry Kirk and Bill Hennessey, to talk to us about the proper way to gamify loyalty and how strongly immersed the gamification is in this long standing industry.

Want to increase your knowledge on persuasive design? Be sure to sign up for Barry & Bill’s full-day Workshop at GSummit SF 2014 (June 10 in San Francisco)–Persuasive Design Workshop for Next-Gen Loyalty Marketing.

Watch the full interview below to learn about:

  • How loyalty can’t get past a P.B.L. design philosophy
  • The conservative nature of loyalty practionioners
  • Keeping loyalty members past the onboarding stage
  • “Grinding” vs “Rituals” for influence habits
  • Using randomized prize distribution
  • Using emotions for True loyalty and Cult loyalty

And much more! Check out the full 3-man special on gamified loyalty below. Be sure to also catch our next episode of the Gamification Revolution this Thursday at 1 PM ET. Also, learn more about Barry & Bill’s Persuasive Design Workshop for Next-Gen Loyalty Marketing at GSummit this June 10th.



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trace

Trace is the First Accurate Quantified-Self Device for Action Sports

The conversation surrounding the quantified-self and measuring all-that-is-measurable has become a very hot tech meme and has even gone so far to successfully fund a Kickstarter for measuring brainwaves. Although brainwave monitoring is a small deviation from what’s popular, everyone has seen no shortage of these devices for measuring physical activity but even then, these devices are mostly limited to running and bicycling at best. What about everyone else?

Trace is a device currently on Kickstarter that wants to bring accurate tracking to surfers, snowboarders, and skaters that goes beyond the simple accelerometers in our smartphones and little wristbands.

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Study Reveals Game Based Training Impact on Weight Loss

Anyone with a sweet tooth knows exactly how difficult it is to resist unhealthy foods that taste great. Countless diet programs have been established over the years to try to train people to choose healthier foods and avoid empty calories that pack on the pounds. However, the secret ingredient diet plans may be missing is game based training that has shown promising real-world results that lead to additional weight loss.

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GSummit SF 2014 Speaker – Gabe Zichermann (Gamification Co & GSummit)

Gabe is the chair of the Gamification Summit, partner at Dopamine, an author, highly rated public speaker and entrepreneur. His upcoming book, “Gamification Revolution” looks at the next level of gamification as a strategy. His last book, “Gamification by Design” (O’Reilly, 2011) looks at the technical and architectural considerations for designers in this burgeoning field….

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What is Gamification for You?

by Kevin Shane and Jeff Lopez In the past, one of the largest impediments to using games for accomplishing real world goals has been the response that the word “games” triggers in business and policy circles. But in the past few years, we have noticed a shift. Games–and now gamification–have both become accepted as a serious…

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Play Nice with Your Money with Gamification

The financial crisis has no doubt impacted us all. The direct results such as unemployment are often uncomfortably close, but the root causes remain distant and removed from our day-to-day lives. People blame Wall Street – innovation outpaced regulation, and financial institutions engaged in overly risky and even predatory behavior – but this also ignores the part each…

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GSummit SF 2013 Recap with Jessie Rogers

The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every week. Join us and have all of your gamification questions answered by these experts.

This past week’s guest was GSummit veteran, Jessie Rogers. Jessie has been working with Gamification Co and has GSummit since Day 1.  In this week’s episode, Gabe and Jessie discuss how the gamification landscape has changed in two years and what it means for the future to come. We also get some insights about some of the speakers and behind-the-scenes information.

Check out the video below for the full interview.

Be sure to catch tomorrow’s Gamification Revolution episode at 1PM EDT with educator Lucas Gillispie as he discusses using World of Warcraft as an education tool in his classes as a part of WoWinSchool.

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