4 Steps for Good Enterprise Gamification Design/Marketing

Enterprise gamification designers/marketers face a very unique set of challenges.   We must advocate for the concept and win budget. We must launch and deploy the technology successfully, usually within extremely condensed timelines. Assuming we make it through these not-insignificant hurdles, we must advocate for our tool-kits in support of the organization’s objectives.   Gamification…

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SimCity as a Game to Inspire Young Engineers and City Planners

SimCity is an urban-planning game that is now being used for education in the form of SimCity EDU. The game can teach anything from economics, urban planning, and even environmental studies. The goal with SimCity EDU is to make the game a common part of the classroom experience; students can learn a wide variety of subjects, while working work together, and teachers can create detailed curricula that adhere to learning standards. However, that isn’t to say that the standard SimCity game couldn’t be just as educational as the version designed for classrooms. 

Because of the realistic nature of the game as an urban city simulator, one clever gamer by the name of Mike Rose, has been experimenting with using SimCity as a tool to address problems in cities. 

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The G-List: Jesse Redniss

An inside look at Jesse Redniss: VP of Digital at NBC/Universal [SlideDeck id=’1760′ width=’100%’ height=’500px’] When asked what he’s most excited to learning at the Gamification Summit, Jesse said: “I’m really excited to meet the various people I have been following over the past few years. The pioneers that have helped innovate and propel the…

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InTheMo Gets You Moving

If Yelp and GetGlue had a baby, it would probably look something like InTheMO, a new site (still in Alpha) that allows users to get & give recommendations of cool spots around the world. While there are a plethora of review sites for restaurants, clubs and the like, InTheMO specifically targets small social networks as…

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The G-List: Dean Takahashi

An inside look at Dean Takahashi : lead writer for GamesBeat at VentureBeat. [SlideDeck id=’1505′ width=’100%’ height=’450px’] You can read more of Dean’s thoughts by following him on Twitter: @deantak And don’t miss hearing him speak at the Gamification Summit in January!

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Georgetown University Applies Gamification To Teach The US Constitution

The Washington Examiner recently ran a story about a new video game that teaches the United States Constitution by casting the student players in the role of constitutional lawyers. The game is called “Do I Have a Right,” created by a company called iCivics. Playing the game is part of a three-week college-level course run by Georgetown University in Washington D.C. that teaches high school students subjects ranging from international relations to politics as part of a summer program run by the Junior State of America.

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Case Studies of Game Mechanics in Action

This week, our own Gabe Zichermann compiled a few of the most interesting businesses in gamification in “7 Winning Examples of Game Mechanics in Action“. From marketing to exercise to saving the planet, gamification has brought to light an amazing capability for motivating participation and educating users. The six companies and one individual have innovated around the…

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Op-Ed: Counting Coup

Eagle Feathers, Hoof-Prints and War Paint: The Achievements and Awards of the Indians of the Plains Vincent Carrella is the author of the novel Serpent Box (Harper/Perennial). He also writes Giphantia, a weekly blogazine. Imagine you live in a small community of interdependent people. Your very survival depends upon a single source of food and raw…

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Expedia Launches Australia’s Biggest Gamification Project

Online travel site Expedia.au has partnered with 5 agencies to produce Australia’s largest gamification project called Tag Me if You Can. The project is an international scavenger hunt that invites players to follow Australian reality-TV star Nathan Joliffe‘s secret location through a series of videos and clues. If players are able to tag Joliffe’s location on a map…

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performance with goals

Use Gamification to Effectively Convey Company Goals and Motivate Employees

In today’s business environment, managers are constantly pressed to produce results, usually through industry-specified KPIs – setting challenging targets to be achieved on a day-to-day basis. Methodologies, such as MBO (management by objectives) and CPM (corporate performance management) aim to align the managers with their business’s goals. Targets are set and feedback is collected through scorecards and dashboards.

Stemming from the line of thought that “you can only manage what you measure” and “what gets measured gets done”, managers are put in the position of not only constantly evaluating their employees, but also being appraised themselves.

There is a strong correlation between a successful company and an effective goal setting process.

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Most Office Workers Think Digital Engagement Would Boost Performance

Survey Shows Majority of Employees Would Welcome Game Elements in Daily Tasks Employee engagement is one of the biggest challenges in the business world, yet recent numbers show many companies are missing opportunities to increase worker motivation. A survey conducted by TechnologyAdvice revealed that more than 70 percent of office employees felt digital engagement software…

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