Conducting Gamification Research with Elisa Mekler

We last featured PhD student Elisa Mekler from the Center of Cognitive Psychology and Methodology at the University of Basel to discuss her 2013 research paper on whether gamification elements such as points, levels and leaderboards undermine user’s intrinsic motivation. The results garnered from the study was profoundly surprising as empirical evidence supporting the hypothesis was lacking prior to the research.

Watch the full interview below to learn about:

  • How was the study constructed and designed to examine each mechanism?
  • What were the surprising results generated from the study? Were there outliers?
  • Has there been controversy or surprise generated in academic circle due to the results?
  • How was the process of getting gamification research approved and funded?
  • What are the next steps and opportunities in deepening further gamification research?
  • What ways could gamification industry practitioners help to boost future research?

Watch the video below and be sure to catch our next episode of the Gamification Revolution.



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Encouraging Employee Social Collaboration with Accenture

Last time, we featured Accenture Social Collaboration and Gamification, Thomas Hsu and Senior manager, Steve Kaukonen in discussing how Accenture improved employee effectiveness with the company’s gamified enterprise social collaboration platform while employing gamification principles.

Watch the full interview below to learn about:

  • How the platform has evolved and expanded into a global initiative since its first inception in 2007
  • The methodology in structuring baseline metrics and identifying user type behaviors
  • How the team used historical data and metrics to iterate and balance tool’s usage
  • What technology resources and human resources were needed to launch the program
  • Perceived expectations and realities of implementing a gamified program within a large organization
  • Unique findings of the adoption process across different levels of geography, function and employee level

Watch the video below and be sure to catch our next episode of the Gamification Revolution.



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Making Agile Development Fun with FIEA’s Scrum Hero

Last time, we featured Florida Interactive Entertainment Academy’s (FIEA) head of marketing, Todd Deery (@FIEA) to discuss how he and former student Derrick Barra remodeled a game development curriculum by merging Scrum processes (Agile software development practices) with gamification elements.
Watch the full interview below to learn about:
  • How Scrum Hero was originally conceived and subsequently iterated.
  • The impact of emergent gameplay and how it was rectified.
  • Lessons drawn from building the two previous versions of Scrum Hero.
  • How to bring gamification concepts into the non-game design education realm.
  • FIEA past experiences working with external organizations on gamification projects.
  • How to connect teaching game development skills while building awareness for cross industry application.
Watch the video below and be sure to catch our next episode of the Gamification Revolution.



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How Boeing Gamifies Software Development Training With Football

Gabe talked to Boeing’s process analyst Ryan Kleps on our weekly Gamification Revolution webinar to learn about Ryan’s work in the aerospace giant’s IT and training departments, where gamification has emerged as a successful technique for teaching software developers.

What started as a search for a more agile approach to supplement the existing software development processes, resulted in a new approach to training. The first iteration of Ryan’s gamified training program is football-themed, and came from his experience with teaching kids. He figured that adults would like football just as much as kids, and he was right. Class survey results were outstanding, and football terminology like ‘yardage’, ‘flags’ and timed ‘game’ became ubiquitous and motivated people to achieve more.

Watch the full webinar below to learn about the actual steps and techniques used, which included splitting the class into teams and breaking material into 30-minute ‘Pomodoros‘. If, like us, you have been following previous Gamification Revolution webinars, you will not be surprised that even at a highly technological company like Boeing can benefit from relatively low-tech gamification techniques. As Ryan notes, an important element of Boeing’s gamified training success lies in merging elements of knowledge to the micro-reward of doing something in the class, like having a break, getting up etc., where IT is by far not a requirement.

This, and much more, in this dynamic 30-minute discussion! Ryan will also be speaking at GSummit 2014 this year June 10-13 in San Francisco along with other 55+ speakers.

Enjoy the webinar and be sure to catch our next episode of the Gamification Revolution next Thursday, May 29 at 1 PM ET!



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Livecube: Building the World’s Most Engaging Event App

Gabe talks to Livecube‘s co-founder and CEO Aaron Price about Livecube, the app that engages audiences at events. Livecube gives people a better way to participate in conversations around online and off-line events by gamifying these interactions.
Watch the full webinar below to learn how Livecube is a great way for people to engage with the speakers and other attendees through social media.

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Managing Gamification Initiatives and Expectation with Rabobank

Last week, we featured Rabobank‘s Gamification Hub manager, Maarten Molenaar to discuss Rabobank’s gamification initiatives and what internal measures were taken by the Dutch banking and financial services company to achieve its business objectives with gamification.

Watch the full interview below to learn about:
  • How Maarten jumpstarted the gamification hub within Rabobank.
  • The importance of having a consolidated gamification central hub for the organization.
  • How to balance gamification and overall user experience when solving business challenges.
  • What gamification hub best practices can be taken applied for other organizations.
  • How to manage different expectations amongst colleagues and key stakeholders.
Be sure to also catch our next episode of the Gamification Revolution this Tuesday April 22th at 1 PM ET:



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Crowdsourcing GIF Emotional Research with MIT Media Lab

Last week, we featured MIT graduate students Travis Rich and Kevin Hu to talk about their gamified crowdsourcing project, GIFGIF. The MIT Media Lab project aims to map out the emotional language of animated gifs using game mechanics to draw user engagement and quantifiable methodologies to gather research data.

Watch the full interview below to learn about:
  • The design purposes for using specific mechanics to drive outcomes.
  • Where they drew inspiration from when building in the mechanics.
  • How the team plans to use gathered data to be used for scientific research.
  • The ethical questions for utilizing a crowd sourcing capability.
  • What possibilities lie ahead to facilitate complex dialogue beyond cataloging gifs.

Be sure to also catch our next episode of the Gamification Revolution this coming Tuesday April 15th at 1 PM ET:



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Connecting Culture and Playful Learning with Jake Orlowitz of Wikipedia

as Jake Orlowitz of Wikipedia explained the many challenges faced by Wikipedia editors on the Gamification Revolution webinar. Last week, we featured the grantee to discuss how Wikipedia is utilizing gamification to train potential editors while reinvigorating its veteran editors.
Watch the full interview below to learn about:
  • What inspired Jake to propose and build the gamification project?
  • How Jake convinced the board of directors to implement the project?
  • What game mechanics were utilized to impart core editorial principles?
  • What were the quantitative and qualitative feedback upon implementation of the project?
  • What is the future roadmap upon successful implementation?
Be sure to also catch our next episode of the Gamification Revolution this Wednesday April 9th at 1 PM ET:



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Utilizing Octalysis to Boost Motivation with Yu-kai Chou

Last week, we featured gamification pioneer and partner of Enterprise Gamification Consultancy, Yu-kai Chou to talk about the various core layers of Octalysis Gamification framework and how it can be applied to real world scenarios.
Watch the full video below to learn about:
  • What is Octalysis Gamification framework and how it came about.
  • The significance of the learning order of the 8 core drivers.
  • Different cultural views on customization and ownership.
  • How context matters in design gamification.
  • Could Octalysis be a framework for human motivation.
Be sure to also catch our next episode of the Gamification Revolution this Tuesday April 1st at 1 PM ET:



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Crowdsourcing Global Expertise with Daniel Green of Wikistrat

Last week, Gabe Zichermann go the chance to talk to Dan Green, co-founder and CTO of Wikistrat, the world’s first massively multiplayer online consultancy (MMOC). Wikistrat unites subject-matter experts on politics, economics, climate and the like from all around the world to participate in producing crowdsourced forecasting scenarios, war games and simulations for customers worldwide.

Watch the full video to learn about:

  • Solving the problem of groupthink in strategy and recruitment
  • Sourcing opinions from experts in diverse fields worldwide with a revenue-sharing model
  • Engaging experts with gamification (immediate feedback, healthy competition)
  • Online recruitment – credentials and interviewing
  • Protecting the integrity of online community

You can read more about the MMOC on Wikistrat’s blog.

Check out the video below and be sure to also catch our next episode of the Gamification Revolution next Wednesday, March 26 at 1 PM ET with MIT Media Lab!



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sascha goto

Guiding Gamification Through Management with Sascha Goto

Sometimes when you want to gamify in a large organization, the hoops and hurdles you need to surpass may seem daunting. Sascha Goto is an Senior IT Manager at McKinsey who was able to successfully implement his own low-tech gamified system and was able to share some wisdom for us all on how we might approach doing the same thing.

He joined us on our weekly Gamification Revolution webshow with Gabe Zichermann and talked about:

  • Implementing gamification for IT management
  • Getting employees to participate with gamification systems on their own time
  • Demonstrating success with products
  • How to get approval for gamification
  • The effect of competition in an organization
  • Using low-tech proofs of concept

Watch the full interview below and catch this week’s special double-guest episode on gamifying loyalty with Maritz’ Barry Kirk and Bill Hennessey this Thursday at 1 PM ET.



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victor manrique

Victor Manrique on Teaching the World Gamification Design

Victor Manrique is a prominent gamification community member, author of EpicWinBlog, and professor of Iversity’s Gamification Design MOOC (also free!) who joined our weekly Gamification Revolution webshow to talk about teaching gamification design to the masses. He is joined by Gabe Zichermann to talk about his experiences teaching and discussed:

  • Differences between game design and gamification
  • Philosophies behind teaching a gamification Design MOOC
  • Learning other disciplines to strengthen gamification
  • Balancing game design

And much more! Watch their full interview below to get all the talking and be sure to join us this Thursday for our next episode featuring Sascha Goto of McKinsey to discuss his work in bringing gamification into IT Management. Click through to get show reminders!

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monica cornetti

Low to No Tech Gamified Training with Monica Cornetti

We often like to say that sometimes good design and creativity can trump technology, like in the case of Amy Baskin’s grammar olympics or David Hunter’s zombified geography curriculum. Most people want to use gamification solutions with fancy apps and SaaS solutions but what if you simply don’t have the resources? Monica Cornetti is a gamification expert specializing in using some creative designs for training purposes and we invited her to speak on our weekly Gamification Revolution webshow.

She walks us through her methods for low to no tech gamified training and shares her knowledge on:

  • Using story narratives for engagement
  • Using avatars without technology
  • Getting people excited to use no-tech solutions
  • 5 Step Solution to low-tech training
  • Measuring progress without tech

And much more! Watch her full interview with Gabe Zichermann below and be sure to watch Victor Manrique join on our gamification show this Thursday at 1PM ET:



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brian burke

Gartner’s Latest Gamification Research for 2014 with Brian Burke

Brian Burke is a Gartner analyst specializing in enterprise architecture and gamification. His research led to the infamous prediction stating “80% of gamification initiatives will fail by 2014 due to bad design” and Gartner thinks that prediction is still on track for 2014.

We wanted to get more information on this topic so we were lucky enough to have Brian Burke himself join our weekly Gamification Revolution webshow to discuss his observations on gamifying organizations, new research, and information on his upcoming book. Watch the following video to learn about

  • Transitioning from using gamification as a tactic into a strategy
  • How organizations can  go beyond just jumping on the gamification bandwagon
  • Using gamification to discover underlying business problems.
  • How have we seen organizations balance between fun mechanics and presentation for maximum work space efficiency?
  • And the evolving pathos around gamification in the enterprise

Check out the full video below and be sure to see our next episode this Thursday at 1PM ET featuring Monica Cornetti, an expert specializing in low-tech training gamification. Sign-up and get show reminders!



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