Gamification Improves Employee Engagement In Retirement And Savings Plans

Enhancing Gen Y Financial Literacy With Gamified Competition Sun Life Financial (@SunLife) has employed gamification to interact with a broader demographic in an effort to better promote its group retirement services. The company partnered with Bunchball in order launch its “money UP” campaign in Canada at the end of 2013. Sun Life’s success with gamification…

Read More

Enhance Loyalty Through Emotion and Facilitation, Not Manipulation

Creating The ‘Selfie Value’ This interview occurred at the GSummit 2014 conference. The interview was conducted by Clark Buckner from TechnologyAdvice.com (they provide coverage content on loyalty programs, employee on-boarding software, gamification trends and much more). Also be sure to check out their Tech Conference Calendar for other exciting events happening this year. Maritz Motivation was utilizing gamification principles…

Read More

Gamified Education Includes Training For Teachers

It’s Mission Possible for 1:1 iPad Use at BHS Think games in education, and the first to come to mind are those for students. However, gamification is also being employed to advance educators in their profession. Consider Mission Possible, a gamified experience developed at Bettendorf High School in Iowa to promote the implementation of 1:1 iPad use…

Read More

Join Gabe at Colloquy Loyalty Summit and Learn How to Make Loyalty Fun Again

Gabe will be one of the featured speakers and workshop facilitators at this year’s Colloquy Loyalty Summit September 29th to October 1st in Scottsdale, Arizona. Join Gabe on Oct 1st for his talk titled “Making Loyalty Fun Again: Gamification and Engagement” and then for his half-day Gamification of Loyalty Workshop with Jeff Berry. Quick synopsis…

Read More

The Relationship Between Customer Loyalty and Data-Driven Decisions: Lessons from Punchtab

During our coverage of GSummit 2014, we sat down with Robyn Hannah (@robynhannah) from Punchtab to discuss the relationship between their company’s approach to customer loyalty implementations and how data driven decisions are baked into their formula. Robyn Hannah, Vice President for PR and Communications at PunchTab, a technology platform enabling brands to engage their customers and gain actionable…

Read More

O’Canadian Beer Fridge, Open Sesame!

Sing Your National Anthem For A Cold One On July 1, 1867, Canada became a self-governing dominion of Great Britain and a federation of four provinces: Nova Scotia, New Brunswick, Ontario and Quebec.  The anniversary of this date was originally called Dominion Day, but was officially changed in 1982 to Canada Day.  This is the…

Read More

This Video Game Could Become a New Alzheimer’s Testing Tool

GLEAMING INFORMATION FROM VIDEO GAME SCORES Neurological disorders have been in the news lately in large part due to the stunning revelation of Robin Williams’ Parkinson’s diagnosis and the viral ice bucket challenge campaign to raise money and awareness for ALS.  Meanwhile, the diagnosis rate of  another neurological disorder, Alzheimer’s Disease, has been steadily climbing…

Read More
Wikistrat CTO

Wikistrat’s International War Games Bring Crowd-Sourced, Gamified Solutions to Geopolitical Issues

Daniel Green, co-founder and CTO of Wikistrat, spoke at GSummit 2014 on an intriguing topic: How Gamification Motivates All Age Groups: Or How to Get Retired Generals to Play Games Alongside Students and Interns. Wikistrat, a crowdsourced consulting company, leverages a worldwide network of experts from various industries to solve some of the world’s geopolitical…

Read More