With both games and gamification becoming more popular in the educational space, it is more important than ever to understand the differences between them. While they may seem very similar, they have different costs, implementations and, most importantly, different results. This is because educational games do something that gamification systems do not: they immerse the…
Enhancing Gen Y Financial Literacy With Gamified Competition Sun Life Financial (@SunLife) has employed gamification to interact with a broader demographic in an effort to better promote its group retirement services. The company partnered with Bunchball in order launch its “money UP” campaign in Canada at the end of 2013. Sun Life’s success with gamification…
Creating The ‘Selfie Value’ This interview occurred at the GSummit 2014 conference. The interview was conducted by Clark Buckner from TechnologyAdvice.com (they provide coverage content on loyalty programs, employee on-boarding software, gamification trends and much more). Also be sure to check out their Tech Conference Calendar for other exciting events happening this year. Maritz Motivation was utilizing gamification principles…
It’s Mission Possible for 1:1 iPad Use at BHS Think games in education, and the first to come to mind are those for students. However, gamification is also being employed to advance educators in their profession. Consider Mission Possible, a gamified experience developed at Bettendorf High School in Iowa to promote the implementation of 1:1 iPad use…
Gabe will be one of the featured speakers and workshop facilitators at this year’s Colloquy Loyalty Summit September 29th to October 1st in Scottsdale, Arizona. Join Gabe on Oct 1st for his talk titled “Making Loyalty Fun Again: Gamification and Engagement” and then for his half-day Gamification of Loyalty Workshop with Jeff Berry. Quick synopsis…
Kids Solve Math Problems By Saving Castles From Monsters A company called Little Worlds Interactive (@LittleWorldsInt) has just launched a new Math game called The Counting Kingdom that combines a fantasy role playing scenario with game-based learning to help young students develop addition skills. As anyone who remembers early school, the one exercise that always seemed…
Learn Techniques Used by Addictive Cloud Games To Engage Your Players And Customers More It’s a SERVICE. Not a game. It’s a WORLD. Not a game. It’s a COMMUNITY. Not a game. Anyone who says, “it’s just a game” is missing the point.” The Laws of Online World Design The secret to keeping players engaged…
During our coverage of GSummit 2014, we sat down with Robyn Hannah (@robynhannah) from Punchtab to discuss the relationship between their company’s approach to customer loyalty implementations and how data driven decisions are baked into their formula. Robyn Hannah, Vice President for PR and Communications at PunchTab, a technology platform enabling brands to engage their customers and gain actionable…
Sing Your National Anthem For A Cold One On July 1, 1867, Canada became a self-governing dominion of Great Britain and a federation of four provinces: Nova Scotia, New Brunswick, Ontario and Quebec. The anniversary of this date was originally called Dominion Day, but was officially changed in 1982 to Canada Day. This is the…
In his session at GSummit 2014, Brian Burke, vice president of research at Gartner, outlined gamification, its potential and its future impact. Burke rehashed his stance on gamification from his 2014 Gartner research report. He stated that gamified programs have existed for longer than most people realize (e.g., Olympic Games, Boy Scouts, Weight Watchers). However,…
May the Force (Shoe) Be With You! It’s a long way from the runways of Milan to low-earth orbit, but the two have one thing in common: a new generation of shoes called ForceShoes. While certainly eye-catching, they don’t look like designed footwear, but are designed to help NASA gather data on how astronauts are walking…
GLEAMING INFORMATION FROM VIDEO GAME SCORES Neurological disorders have been in the news lately in large part due to the stunning revelation of Robin Williams’ Parkinson’s diagnosis and the viral ice bucket challenge campaign to raise money and awareness for ALS. Meanwhile, the diagnosis rate of another neurological disorder, Alzheimer’s Disease, has been steadily climbing…
Daniel Green, co-founder and CTO of Wikistrat, spoke at GSummit 2014 on an intriguing topic: How Gamification Motivates All Age Groups: Or How to Get Retired Generals to Play Games Alongside Students and Interns. Wikistrat, a crowdsourced consulting company, leverages a worldwide network of experts from various industries to solve some of the world’s geopolitical…
Gothenburg Is Testing a 6 Hour Work Days Based on Positive Evidence In Sweden, citizens have really taken the adage “All work and no play makes Jack a dull boy” to heart. In fact, the Swedes are testing the waters of a very enticing future – work less, play more. Some experts in Sweden want to prove…
A Serious Game Helps Analyze Complex Cancer Research Data Although serious games have many uses – employee engagement, marketing and learning among them – one area that may prove as a surprise is cancer research. After all, researchers don’t need games, and cancer research cannot be done by just anyone, right? Play to Cure: Genes in Space…
