Best Gamification Features for Generation Y As gamification becomes more prominently used by companies and organizations, it is important to identify with whom it works best and why. A case study done by Allen Communication Learning Services (@AllenComm) sought to analyze just that. According to the study, gamification is an especially good job training strategy for Millennials…
Enhancing Gen Y Financial Literacy With Gamified Competition Sun Life Financial (@SunLife) has employed gamification to interact with a broader demographic in an effort to better promote its group retirement services. The company partnered with Bunchball in order launch its “money UP” campaign in Canada at the end of 2013. Sun Life’s success with gamification…
In his session at GSummit 2014, Brian Burke, vice president of research at Gartner, outlined gamification, its potential and its future impact. Burke rehashed his stance on gamification from his 2014 Gartner research report. He stated that gamified programs have existed for longer than most people realize (e.g., Olympic Games, Boy Scouts, Weight Watchers). However,…
GLEAMING INFORMATION FROM VIDEO GAME SCORES Neurological disorders have been in the news lately in large part due to the stunning revelation of Robin Williams’ Parkinson’s diagnosis and the viral ice bucket challenge campaign to raise money and awareness for ALS. Meanwhile, the diagnosis rate of another neurological disorder, Alzheimer’s Disease, has been steadily climbing…
Tailor Gamification to Different Types of Systems Understanding systems theory is crucial for designing successful educational and enterprise projects. There are two basic types of systems: open and closed. Closed systems are relatively stable, highly constrained and consist of repetition. In business, an example of such systems is manufacturing. Engineering metaphors work in these systems. Efficiency and…
Carrot Rewards From Down Under Move over, Bugs Bunny! There is a new rabbit in the land down under. His name is Buck, and he is the star of EB World, which is the customer loyalty program of EB Games in Australia. According to the company, Buck is a “loudmouth, cheeky bunny”. As the hero of…
“Gold medals aren’t really made of gold. They’re made of sweat, determination, and a hard-to-find alloy called guts.” – Dan Gable I have noticed that the terms “flow” and “deliberate practice” are being used interchangeably in the gamification community. This leads to misinterpretations that I feel should be addressed. The term “flow” is one of the…
Since the beginning of the gamification movement, we’ve had our fair share of naysayers. Some have been academics, others simply impassioned folks with strong opinions. At their most charitable, these critics have stated – as fact – that basic gamification mechanics simply won’t (can’t) work. At their worst, they’ve accused us of being manipulative, under-informed…
Thwack Gamifies User Support and Drives Engagement SolarWinds (@solarwinds) is a self-described IT generalist company that has employed a social community dubbed “thwack” (@thwack) to provide a venue in which customers, employees, resellers and visitors can connect with one another in a place where they both share and learn. Several years ago SolarWinds gamified thwack, so…
COFFEE LOYALTY RUNS ON DUNKIN 2014 is the eighth year in a row that Dunkin Donuts nabs the top spot in Brand Key’s customer loyalty rankings. Their top ranking is only in the two coffee categories (coffee and packaged coffee), but it is a fairly impressive grab for a company that competes with Starbucks on…
Much More Than A Match Teaching Tool Smartick (@SmartickMethod) is an online (PC or tablet) Math learning method in Spanish that aims to change the teaching paradigm for children aged 4 to 14. Smartick is a unique market offering with full adaptability and guidance to students since it tracks the performance of the student in depth,…
At the Scottish Instuitute for Enterprise, a United Kingdom based startup called Swipii (@Swipiicard) won “The Best New Venture for 2014” award. Swipii offers a customer loyalty program for independent small and medium sized businesses. Swipii was created by Chitresh Sharma and Louis Schena. They are both international marketing graduates from Strthcylde University and received £10,000 prive to help them with Swipii. The…
Getting More People in Mazda Driver Seats To launch the 2014 Mazda3, Mazda Canada and their agency, JWT partnered with Cineplex Odeon theaters and Timeplay to create the world’s first dual screen in-cinema driving game that leveraged the mobile accelerometer. Their social driving game turned every phone into a wheel, and every seat in the…
With a great deal of demand for Gabe Zichermann’s Advanced Gamification Workshop (Expert Level 3 w/ Certification) at GSummit this year, the community has pushed us to offer more workshops around the country. We’re excited to announce that we’ll be bringing our always sold-out Advanced Gamification Workshop to Los Angeles (Nov 4), San Francisco (Nov…
Gamify Your Scrum Training and Build Team Synergy Agile is all about team alignment, mindset sharing and streamlined, self-assessed work to bring about the best value possible to all stakeholders. This methodology is found in all kinds of Agile development, especially in the Scrum form. There are conventional teacher-centered processes to learn Scrum, but there…
