Gartner has outlined its top IT predictions for 2015 and beyond, providing a detailed look into ongoing trends and how businesses should adapt to the increasingly digital landscape. Not only will mobile and social continue to grow in relevance, but Internet of Things (IoT) technology will also surge significantly. IoT is the interaction and communication…
Gamification is the newest corporate buzzword. Organizations slap points, badges, and leaderboards on customer or employee engagement programs, many times only to see the initiatives fail. It’s important to examine the root causes of these failures, in order to learn how you can make your gamification program succeed.
Each year, Comarch invites all of its customers from around the world to Comarch User Group. At the event, the customers come together to share issues and best practices, enjoying multiple days of networking, case studies, presentations and fun from the international technology provider. Comarch User Group 2014 was held at Comarch’s global headquarters in…
GSummit SF 2014 was a resounding success and it is thanks to our awesome community. As it is our mission here at Gamification Co to proliferate the latest and greatest knowledge about the gamification industry, we have begun releasing all of our videos from GSummit SF 2014.
We’ll be posting each of the new releases on our blog but if you want to get each of them immediately, be sure to subscribe to our YouTube channel to get each video as they come.
To kick off our video series, we have Brian Burke, Research Vice President at Gartner shares his thought why organizations need to re-evaluate how they engage and motivate their key communities and what lies ahead for the future of gamification.
In his presentation at America’s Customer Festival 2014, Jerry Filipiak, CEO of Comarch Inc., described the Internet of Things (IoT) as “the marketing of hope,” meaning the technology’s success will come from guiding users through various journeys fueled by hope. Journey + Hope + Reward = Rich User Experience Any given customer’s purchases…
“Reveal the Game” was developed by L’Oreal to help applicants challenge themselves in the development of a new product launch using a real-world scenario. Applicants can compete with each other and share results via social media. For recruiters, it is a great way to gauge actually performance and recruit the best. According to a…
The Internet of Things (IoT) can be defined as the digitizing of reality, the connectedness of the real world, the online extension of … everything. Simply put, IoT is the concept of smart devices interacting with one another through an online connection. IoT technology is not necessarily new in theory or practice: uniquely-identified devices have…
Since its inception in 1999, Cricket Wireless (@Cricketnation) has been an innovator in wireless-communications in the United States. It was a pioneer in providing pre-paid, unlimited voice-and-data services. In 2011, Cricket became the first wireless provider in the country to include unlimited music in a rate plan. To address a perceived need for better ways…
“It’s all about money, not freedom, ya’ll, okay? Nothing to do with freedom. If you think you’re free, try going somewhere without money, okay?” – Bill Hicks, comedian Much has been written in the area of enterprise gamification about intrinsic and extrinsic motivation, the basic ideas being as follows: – Because money is considered an…
Incentive Research Foundation Annouces The Do’s And Don’t Of Gamification With 1 in 4 corporate programs now using some form of gamification, it is more important than ever to make sure you are doing it right. In a recent publication, Gamification Done Right – The Do’s and Don’ts, The Incentive Research Foundation (IRF) offers 10 crucial…
Last time, we featured Accenture Social Collaboration and Gamification, Thomas Hsu and Senior manager, Steve Kaukonen in discussing how Accenture improved employee effectiveness with the company’s gamified enterprise social collaboration platform while employing gamification principles.
Watch the full interview below to learn about:
Watch the video below and be sure to catch our next episode of the Gamification Revolution.
Survey Shows Majority of Employees Would Welcome Game Elements in Daily Tasks Employee engagement is one of the biggest challenges in the business world, yet recent numbers show many companies are missing opportunities to increase worker motivation. A survey conducted by TechnologyAdvice revealed that more than 70 percent of office employees felt digital engagement software…
How does an enterprise keep a far-flung sales force continually up-to-date regarding new products? Scott Thomas, the director of product enablement for ExactTarget, faced this very challenge. ExactTarget (@ExactTarget) is a leading cloud-based marketing platform that is used by major brands like Nike and Coca-Cola. It is comprehensive in its approach that it focuses on…
JetBlue’s TrueBlue Fandom As loyalty programs continue to rise in popularity, more and more companies are adopting them in an attempt to build loyalty and better engage their customers. According to a 2014 Gartner report, loyalty membership in the United States alone is approaching the three-billion mark. However, an ongoing trend suggests that, despite these…
How Safeway and Kohl’s attract and engage customers We have all heard of loyalty programs. Free cups of coffee at Starbucks after so many purchases. Buy 9 deli sandwiches and get the 10th one free. Most of these loyalty programs started with a simple punch card, and some still comply to that tried and true…
