Gaming the Twitter System The following post is by Keith Lee and originally appeared on Associate’s Mind A couple of days ago I received an email encouraging me to cheat: It was from Twitter. Here is the pertinent part of the message: Twitter was offering two methods of advertising. Neither involved any sort of ad placement or banner placement….
In the recent months, efforts to combine gamification and training programs in the corporate work environment have been gaining steam. With news such as TrueOffice hitting the headlines and major companies like Deloitte embedding gamification into their training programs, gamified training is soon becoming the new lingo in corporate speak.
We’ve all experienced that final push, whether it’s getting a project done, putting the finishing touches on a term paper, or running the last leg of the race. No matter what the particulars are of the situation, there is a sense of urgency just before the challenge is over. The final aspects of a journey are coming to a close and there’s usually an implied reward. Sometimes the reward is the end of the challenge, itself, as is the case with a term paper. Other times, there is a finish line to cross and a celebration of closure. It’s what we tell ourselves when we’re about to finish a book and we have “just a few more pages.” In terms of game mechanics, urgent optimism is a powerful force to get people to take action quickly and it could be very successful for your gamification program
By 2014, more than 70 percent of Global 2000 organizations will have at least one “gamification” quote by Gartner. You probably just read that quote wrong; reread it! While a significant number of people in the gamification community are quick to reference a variety of Gartner’s gamification quotes, they do not quite mean anything to us right now in 2013. However, one analyst at Gartner has made significant strides in the research field on gamification and has relevant information to share now. Enter: Elise Olding.
If shaking your phone like a madman wasn’t enough to wake you on those tough mornings, then try joining the Wake-up Club for the PlayStation Vita. The Wake-up Club is a free alarm application that matches you with 12 other random users who all have the same alarm time for a little bit of group motivation.
The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every Thursday at 1 PM EST/10 AM PST/1800 GMT. Join us and have all of your gamification questions answered by these experts.
This week’s guest is the prominent Andrea Kuszewski! Currently working as the Senior Strategic Planner for the Linus Group, Andrea’s neuroscience background provides great insight for gamification designers. In this week’s episode you can be sure to learn about:
We had many viewers come on and ask questions and we thank you for your engagement and participation! Check out the full video below:
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Be sure to catch this week’s episode featuring Elise Olding, Research Director at Gartner Inc. for her insightful work and studies on gamification.
You can now catch the Gamification Revolution every Thursday at 1PM EST/10 AM PST/1800 GMT. Be advised that you can now also subscribe to our audio and video podcasts to have this content downloaded automatically.
Canada’s gamification efforts are being heard, especially with Audi Canada’s recent reimagination of the test-drive and VIP public transport but something much more important and dear to all my heart has become a gamified experience, and that’s Montreal’s decision to gamify Poutine Week for all the food adventurists participating in it last week.
Poutine Week or Semaine de la Poutine Week is a celebration of the delectable poutine: a dish consisting crispy french fries topped with gravy, and cheese curds.
Are you an academic or designer looking to have your gamification research and case-studies published? The Centre for Research into Online Communities and E-Learning Systems (CROCELS) is an international research organization that has published an open-call for anyone with research or information about the ability for gamification to solve problems
Most of the buzz surrounding gamification seems to be located within the United States but it would foolish to not recognize its international presence as well. We’re aware of Spain BBVA’s gamified banking platform, a hugely successful alumni crowdfunding platform in Stockhom, and there’s even an upcoming gamification platform straight out of Estonia! But where’s the gamification presence in Asia? It’s growing tremendously and Keith Ng’s work with Gametize is proving gamification’s worth in Asia.
Last week, Linkedin sent out emails congratulating users for being in the top X% of “most viewed” profiles, ostensibly to celebrate their 200 millionth profile. The emails generated a fair amount of social media buzz, with even reticent users posting about their “accomplishments”, often with a #humblebrag attached.
What struck me about the campaign was how it managed to take both the best and the worst of gamified leaderboard and achievement design in one fell swoop.
Gamified compliance training app TrueOffice is on a hot streak lately as they’ve just announced a new partnership with Thomson Reuters shortly after news of their $3M Series A Funding.
Big class lectures can often be a painfully boring but inevitable part for any college student. It may be surprising to some but professors can be just as bored by the class material they have to teach. This has led to a growing movement by teachers and professors to innovate the teaching practice with the primary goal to better engage their students.
Among those trendsetters is Professor Cliff Lampe from the University of Michigan who has been using gamification to teach his undergraduate seminar classes. As an assistant professor at the university’s School of Information, Professor Lampe conduct classes for the undergraduate program in informatics. What he is currently most well known for is his use of gamification elements and principles in his 200 person introductory lecture.
Audi Canada set forth to display the new Audi A4 Quattro’s handling abilities in a slot car circuit featuring an iPad controller, full HD camera action, and a chance to win the chance to test drive an Audi R8 around a real race track.
Game based learning is taking a specialized cultural approach with a new app designed to “engage and educate New Zealand School children.”
Acording to tangatawhenua.com (Maori News & Indiginous Views):
New Zealand has one of the highest proportions of disengaged students of any OECD country. The majority of students in low decile schools are Maori and are more likely to leave school educationally disadvantaged.
It has been proposed that an accelerated roll-out of e-learning to schools and improving the school-to-work transition may reduce youth unemployment and the resulting social issues.
The gamification of recruitment has been a very creative way to find and bring talent to your company without going through a costly recruiter. Given the recent success of recruiting games by Dominos, Quixey, and even the Air Force, it’s become clear that using games can be a viable strategy. One startup by the name of Wibidata took this idea to the next level and hired a game designer to create a Portal 2 game mod that would get over 75,000 impressions and 100 qualified job applicants in a single week.
