The gamification space is continuing to heat up. We’ve already seen innovative campaigns, great client growth, and large rounds of funding, but today, BigDoor is announcing the first acquisition in the space in a partnership with OneTrueFan. OneTrueFan is a service for web publishers that enables visitors to earn points for their online activity and…
Educators are rapidly embracing Minecraft, an online simulation game in which gamers craft buildings and conceive of entire civilizations. These efforts proceed in an open world environment. Things have certainly progressed from educators imploring their students to stop playing Minecraft in favor of completing assignments. Now, teachers are seriously exploring ways that the Minecraft experience can advance the education of their students.
Joel Levin is a computer teacher at a private school in NYC. His foray into using Minecraft in the classroom evolved to the point that his enterprise, TeacherGaming LLC, has developed MinecraftEdu. This version of the global gaming phenomenon has been developed specifically for game based learning. As of December 2012, MinecraftEdu had already entered into the curriculum at almost 1000 schools and has even become mandatory in one Swedish school as well.
Part V: Gamification in Action This is the fifth part of an ongoing series on the role of gamification in modern education by Andrew Proto. If you missed the previous articles, catch up with “Part I: the Unique Obstacles Teachers Face“, “Part II:Technology’s Role in a Gamified Classroom“, “Part III: The Importance of Motivation“, and…
COFFEE LOYALTY RUNS ON DUNKIN 2014 is the eighth year in a row that Dunkin Donuts nabs the top spot in Brand Key’s customer loyalty rankings. Their top ranking is only in the two coffee categories (coffee and packaged coffee), but it is a fairly impressive grab for a company that competes with Starbucks on…
Gamification.Co has a brand spanking new design! If you’re seeing this as a new reader then you should know that GCo has finally gotten a well-deserved refresh in its design since our first post in 2010. We have a number of new features to make your GCo experience much richer, like: The Gamification Buyer’s Guide…
Drum roll, please! And the winner of this year’s 2014 Games for Change Festival is… “Papers Please” by Lucas Pope. Yes, this year’s big award winner of serious games focuses on border patrol. But why would it be selected as the winner?
Surprisingly, this game focuses on more than just the realities of being an immigration inspector who is enforcing border control. This serious game also has a “social impact” side, which can be used by parents to teach their children three important life lessons.
Looking at games in education for the classroom, as a teacher you might wonder if it is right for you. So let’s see if we can’t answer that question, shall we? Every child learns differently. This is a fact. Some children learn from reading a book. Some children learn from hands on experiences. Yes, some children even learn from playing video games. In fact, history teaches us that most children do.
Loyalty programs are mostly buy 10-get-one-free, but they can be accomplish so much more. In recent years, the loyalty industry has embraced gamification, advancing our understanding of what works – and what doesn’t – to drive customer behavior.
Watch loyalty pioneer Mark Goldstein in this GSummit SF 2013 talk as he covers the ins and outs of gamified loyalty, with an emphasis on how to bring fun, social and scalable engagement to loyalty endeavors – and how you can apply these lessons to your organization.
Be sure to also subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.
Salesforce Unveils Work.com at Dreamforce 2012 After acquiring it a year ago and just recently rebranding it, Salesforce takes Rypple and reinvents it once more into Work.com during their Dreamforce conference yesterday. Rypple on its own was initially just a social management performance platform – one that emphasizes a social collaborative approach over that of…
Every week until GSummit SF 2013, we’ll be unlocking some special content from last year to give you a preview on what to expect this April 16 – 18.
James Gardner talks about what users value in gamification systems and how to appropriately present gamification as an engagement tactic rather than “playing games”:
Learn the latest in gamification by going to GSummit SF 2013. Register now!
As we move into our next installment of GSummit (June 10-13 in San Francisco), we look at our past GSummit speakers and experts that have helped shape the user engagement space. This week’s spotlight Gamification Expert is Kevin Werbach–Associate Professor at The Wharton School at UPenn and teacher in the massively successful online Gamification Class on…
We were excited to have Albert Balcells join us this year at GSummit from Next Jump. Albert is the Co-head of Engineering at Next Jump (along with GSummit Speaker, Thomas Fuller). He’s also been a speaker at a past GSummitX NYC event. Below are his bio, video and slides from GSummit SF 2014: Albert Balcells joined…
The following is an Op-Ed by Michael Bertrand, Project Manager and Marketing Associate at TemboSocial This year gamification will have 20% of Global 2000 organizations playing, and by 2014 this number is expected to rise to 70%. Enterprise gamification takes elements from computer gaming and integrates them into your business to encourage a desired behavior, such…
UPDATE: Our Workshop Series 2011 is now over. If you are still interested in keeping up with the fast-moving frontier of gamification, we will be offering an in-depth workshop at Gamification Summit New York on September 16, 2011. For information and registration, visit GSummit.com. We’re excited to announce that Gamification Co. has expanded its successful workshops…
Social Media Week is a major international event that takes place twice a year. This past week saw NYC flooded with events celebrating and investigating social media across a wide spectrum. Of course, gamification featured prominently in the discussion. In case you missed it, here are some of the gamification apps, slides and videos from…
