Gamification Co

Gamified Airport Experience Survey with Beat LAX Traffic

Heong Weng Mak11 years ago11 years ago05 mins

LAX, Los Angeles International Airport is currently undergoing a major renovation project to overhaul its current layout of getting in and out of the airport terminal. The massive project potential involves reconstructing parking garages, developing a light rail line system and car rentals. Critical decisions will be made throughout the lengthy duration of the project and those decisions needs to be backed by statistical data. Instead of using traditional surveys, LAX has opted for an interactive gamified survey experience, Beat LAX Traffic.

Marketing Company Lands High Profile Clients With Gamification Strategy

Ivan Kuo11 years ago03 mins

When Boris Revsin and Jared Stenquist attempted to monetize their website with traditional web advertising, they learned a lesson the hard way. Their target audience, composed primarily of college students, weren’t clicking banner ads. “They want to be entertained by their advertising, and they want to be rewarded for spending time on the site doing…

GSummit 2012 Behind the Scenes: Seth Cooper, Foldit

Ivan Kuo13 years ago51 mins

(6/26 Gamification Expert Interviews Unlocked)

Every week until GSummit SF 2013, we’ll be unlocking some special content from last year to give you a preview on what to expect this April 16 – 18.

Watch Seth Copper explain how Foldit was able to motivate citizen scientists to play for the greater good:

To see more expert gamification videos, visit our Video page or Subscribe to our YouTube channel!

Consumer

Travel Down TheSixtyOne for a Musical Journey

Danyell Thillet15 years ago14 years ago07 mins

Thesixtyone; a self-proclaimed music adventure, is a site dedicated to helping you discover music in a whole new way. According to co-founder James Miao “thesixtyone was born out of our (myself and my co-founder, Sam Hsiung) frustration with music sites. Mainstream music sites had hairy licensing restrictions that translated to poor user experiences. Independent content…

Enterprise

Bringing Games to the Enterprise: How Microsoft Ribbon Hero Makes Productivity Engaging, Part I

Joselin15 years ago13 years ago14 mins

After a delicious lunch, Sarah Faulkner from Microsoft showed up to talk about Gamification – after all Gartner Group is predicting that over 50% of the world’s largest companies will be actively gamifying by 2015. With millions of users playing Ribbon Hero to interact with its Office suite, Microsoft has pulled off a coup –…

Notre Dame Used Jedi Game Based Training for Faculty and Staff

Heong Weng Mak11 years ago04 mins

In 2014 Notre Dame chose to switch faculty and staff over to Gmail and Google Calendar. At first, they were aiming to train 120 IT professionals how to provide support for the new system. This would enable students and the rest of the faculty and staff to get help when needed.

Bridging The Gap; Students All Over The World Play A Game Of Peace And Politics

Ivan Kuo11 years ago05 mins

“Broad, wholesome, charitable views of men and things cannot be acquired by vegetating in one little corner of the earth all one’s lifetime.” ~Mark Twain: The Innocents Abroad This statement published by Mark Twain in 1869 becomes truer as the years go on. With access to the internet becoming a household necessity, people are beginning…

Improving Your Business English With Wall Street Journal’s Newsmart

Heong Weng Mak11 years ago11 years ago04 mins

On the theory that the best way to learn “business” English is by reading the Wall Street Journal and other publications of Dow Jones & Co., the WSJ has launched an online video-driven educational program called Newsmart. A subscription based service, Newsmart proposes to use game based learning to teach business English to non-English speakers by exposing them to actual WSJ articles and videos drawn from the general areas of business, finance and technology news. Once the learner has read or viewed the media, she is guided through an array of exercises intended to test comprehension and to both teach and improve vocabulary and grammar. A beginning user is also offered the opportunity to self-test on a TOEFL interface presumably to assist the student in determining the proper entrance level.

Consumer

Making Retail Fun Again Part I

Joselin15 years ago13 years ago13 mins

This morning’s keynote address is being given by Alexandra Wilkis Wilson, co-founder of the Gilt Groupe. She is interviewed by Divya Gugnani, Founder of Send the Trend, on the stage of Safra Hall. The address speaks to the changing trends in retail, with a focus on the savvy, deal-centric and socially driven consumer. Gilt Groupe…

The Common Mistakes People Make When Using Gamification

Ivan Kuo11 years ago13 mins

Businesses adapting new strategies to accomplish a variety of problems will want to consider gamification as one approach. This classic approach has taken on new twists with all of the new technologies that we have today at our disposal. Already gamification creates many exciting outcomes but there are some pitfalls and common mistakes. Forgetting To…

Gamification By Design Hits Shelves

admin15 years ago13 years ago31 mins

Today, Gamification by Design, written by Gabe Zichermann and Christopher Cunningham and published by O’Reilly, is available for order from Amazon.com. The new book focuses on the practical application of gamification techniques and provides a number of case studies and examples on gamification as applied to marketing, enterprise, health, and many others. To celebrate the release, Gamification…

Gamification Roundup – April 23, 2012

Ivan Kuo14 years ago14 years ago01 mins

This week on the gamification roundup, we got quirky news and some successes in the gamification industry. On the quirky side, Domino’s Pizza Hero game is being used as a recruitment tool and an interesting concept of making games more passive called “Telefication” is being discussed. In the gamification industry, Blue Shield healthcare is reporting…

GSummit SF 2014 Speaker – Maarten Molenaar (Rabobank)

Natalija Knaidele12 years ago02 mins

We were excited to have Maarten Molenaar join us this year at GSummit. Below are his bio, video and slides from GSummit SF 2014: Maarten Molenaar is the manager of the Rabobank Gamification Hub, the virtual network from where he works to implement gamification as a ‘business as usual’ practice within this cooperative bank conglomerate…

Dr. Neil DeGrasse Tyson to Keynote GSummit SF 2014

Kevin Shane12 years ago14 mins

For the past decades, Dr. Neil DeGrasse Tyson has been at the forefront of teaching science to the masses. His singular achievement has been to make the impossible, accessible – and the complex, understandable for millions. In the course of doing this, he’s learned a thing or two about how to teach the hard…

Experts

The Gamification Co Workshop Series 2011 is Coming to a City Near You!

admin15 years ago13 years ago02 mins

UPDATE: Our Workshop Series 2011 is now over. If you are still interested in keeping up with the fast-moving frontier of gamification, we will be offering an in-depth workshop at Gamification Summit New York on September 16, 2011. For information and registration, visit GSummit.com. We’re excited to announce that Gamification Co. has expanded its successful workshops…

Gamify Your Morning Snooze with Wake N Shake

Duolingo: Game Based Learning of Languages

Fun in the Sun: Gamified Mobile Rewards at Six Flags Parks and Ask.com

Research in Gamification Theory and Factors of Success

EpicMix Takes Gamification to the Slopes

Big Door Opens the Minibar

Gamified Airport Experience Survey with Beat LAX Traffic

Marketing Company Lands High Profile Clients With Gamification Strategy

GSummit 2012 Behind the Scenes: Seth Cooper, Foldit

(6/26 Gamification Expert Interviews Unlocked)

Travel Down TheSixtyOne for a Musical Journey

Bringing Games to the Enterprise: How Microsoft Ribbon Hero Makes Productivity Engaging, Part I

Notre Dame Used Jedi Game Based Training for Faculty and Staff

Improving Your Business English With Wall Street Journal’s Newsmart

Making Retail Fun Again Part I

The Common Mistakes People Make When Using Gamification

Gamification By Design Hits Shelves

GSummit SF 2014 Speaker – Maarten Molenaar (Rabobank)

The Gamification Co Workshop Series 2011 is Coming to a City Near You!