Recruiting Air Force pilots with the Airman Challenge Do you think most of our potential military recruits can be found playing Call of Duty of right now instead of serving our country? The Air Force seems to think so and has created the Airman Challenge game to teach prospective recruits more about the Air Force and its available positions….
Few other industries have seen more challenges – and opportunities than the airline industry. The list is long: lines at the airport, higher fuel prices, razor thin margins, the recently-approved merger of American Airlines with UsAir, AMR wrestling with bankruptcy, new online Travel Agencies (OTA’s) popping up almost daily and regulatory changes, to name a few.
Delta Airlines is one of a few that has turned all of these into advantages. The company decided to separate themselves from the rest by focusing their efforts on becoming known as New York City’s hometown airline. They spent over $1 billion redesigning their terminal and they ramped up their flight offerings to and from the city. After all was said and done, the company needed a flashy, fun way to let everyone know they had arrived, and this is where BoomBox came in.
Every week until GSummit SF 2013, we’ll be unlocking some special content from last year to give you a preview on what to expect this April 16 – 18.
Watch Seth Copper explain how Foldit was able to motivate citizen scientists to play for the greater good:
Imagine if retailers decide that it will treat its customers fairly and honestly. There would be no more deceptions, no more tricks. Any item that was made and sold would be priced non-deceptively. Surely a well informed, objective customer would gladly embrace this honest approach to pricing if it makes shopping better for everyone, right? As J.C. Penny (JCP) and recently ousted CEO goes to show, this was unfortunately not meant to be.
In fact, Johnson’s new strategy was a complete and utter disaster.
So, what does the gamification industry have to do with the failed initiative of a retail department’s store? It may seem unintuitive that the gamification industry could learn something from a entirely different field. However, through the gamification lens, we are able to delve into key lessons of the gamification process.
Gamification has gotten increasingly more present, but it’s also been getting more “meta”. Many game consoles have been using gamified gaming for sometime now. Both XBox 360 and PS3 have achievement and trophy systems (respectively) where players can unlock special acheivements that are supplemental and complimentary to the games their playing. These motivators work equally…
Enhancing Gen Y Financial Literacy With Gamified Competition Sun Life Financial (@SunLife) has employed gamification to interact with a broader demographic in an effort to better promote its group retirement services. The company partnered with Bunchball in order launch its “money UP” campaign in Canada at the end of 2013. Sun Life’s success with gamification…
GSummit is only two days away and we’ve set up a fancy new Instagram account: Follow us on Instagram and Facebook to check out the latest photos from GSummit live from the event! See you soon folks!
Editors note: Today, we’re introducing a new regular feature at Gamification.co: our news roundup. With the amazingly increased level of gamification-related announcements and insights, it’s getting harder to keep tabs on everything that’s going on. So, to make it easier, we’ll be curating the most interesting items and delivering them to you in digest form. You…
The United States Army Special Forces Qualification Course is a multi-phase training event that produces the most storied and versatile Soldiers in the world. The principles of game based training percolate throughout the course, and the end result is irrefutable.
Yellowstone National Park is one of the most popular of the nation’s 409 national parks, drawing visitors from across the country and around the world. But not everyone who visits Yellowstone understands the wildlife that make these parks home. Recently, two well-meaning tourists driving through Yellowstone came upon a baby bison standing in the middle of the road. Fearing that the calf was cold and at risk of dying from exposure, they packed the bison into their SUV and drove it to a ranger station seeking help, according to Time. That was a mistake.
How Uber Uses Code On The Road Hidden Game to Find Coding Candidates People who coordinate trips using the ride-hailing app Uber have the reasonable expectation of a convenient journey at an affordable price. But for a select group of riders in a certain markets, Uber offers something more. The company gives some of these riders…
Promoting Employee Engagement and Collaboration in KLM’s IT Division Last time, we featured Head of Innovation Technology and Learning, Guido Helmerhorst from KLM Royal Dutch Airlines to discuss his team’s recent project, “KLM’s Next Top Model“. With support from higher management, the project aimed to promote employee engagement and interdepartmental cooperation of KLM’s IT division….
Curious about what people are going to be talking about at GSummit SF 2013? Check out the wordcloud for some of Day 1’s biggest topics:
In the early 90’s, Gabe Newell, a Microsoft employee, commissioned a survey to see what was actually installed on people’s PCs. To Newell’s surprise, the most installed software actually was not Windows. Windows was only in second place at the time. What was the first? First place actually belonged to to id Software’s Doom video game. It was at this time Gabe left Microsoft to start Valve, one of the best video game development companies in the nation. They are the creators of the famous Half-Life and Portal series. They also have their own online game distribution platform called Steam, which has over 50 million users.
Gabe started Valve because he found the results of the software survey to be very telling. How could dozen people in their mid-20’s manage to get their software installed on more PCs than the product made by the largest software company in the world? Simple. The nature of productivity has changed.
Despite the overwhelming focus on badges in the gamification community, badge-only solutions have minimal impact on long term customerengagement. Big brands have discovered that the secret to driving customer loyalty is allowing customers to redeem points for tangible and intangible rewards. Discover both why redeemable rewards work to build loyalty and engagement, as well as how to successfully integrate a rewards system into a gamified loyalty program. Using examples from the NFL, Yamaha Corporation and Adobe, find out what customers are looking for, and how rewards fit into the gamification puzzle in this talk by BigDoor’s VP of Sales, Gavin Hewitt.
Expect to learn:
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