May 16, 2026
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Enterprise

Case Study: Air Canada’s Gamified ‘Earn Your Wings’ Program

Natalija Knaidele03 mins

In late 2013, Gabe traveled to 15 cities worldwide for GSummit Global, a series of full-day workshops and meetups to bring GSummit closer to gamification fans. As a part of GSummit Global, we also released 10 new webinars and videos by gamification and engagement professionals. We will be releasing them publicly as we keep counting down to GSummit 2014.

First up, a webinar by Ian Di Tullio, the Director Loyalty Marketing of Air Canada. This fast-paced webinar will lead you through the basic features and characteristics of airline loyalty programs, with a neat case study of Air Canada’s own loyalty promotion, Earn Your Wings.

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5 Steps to Choosing a Gamification Platform

Cameron Graham18 mins

Crucial Strategic Decisions for Engagement Success When valued customer visiting cards and buy-9-get-1-free engagement techniques are not enough anymore, many business owners are at a loss how to grow and develop their loyalty programs or engage their long-time employees. Gamification platforms are developed by companies specializing in user engagement. They can make the life of…

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Crowdsourcing Global Expertise with Daniel Green of Wikistrat

Natalija Knaidele12 mins

Last week, Gabe Zichermann go the chance to talk to Dan Green, co-founder and CTO of Wikistrat, the world’s first massively multiplayer online consultancy (MMOC). Wikistrat unites subject-matter experts on politics, economics, climate and the like from all around the world to participate in producing crowdsourced forecasting scenarios, war games and simulations for customers worldwide.

Watch the full video to learn about:

  • Solving the problem of groupthink in strategy and recruitment
  • Sourcing opinions from experts in diverse fields worldwide with a revenue-sharing model
  • Engaging experts with gamification (immediate feedback, healthy competition)
  • Online recruitment – credentials and interviewing
  • Protecting the integrity of online community

You can read more about the MMOC on Wikistrat’s blog.

Check out the video below and be sure to also catch our next episode of the Gamification Revolution next Wednesday, March 26 at 1 PM ET with MIT Media Lab!



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CRM

The Four Domains of CRM

Eric Favaloro26 mins

“It is not the strongest of the species that survives, nor the most intelligent that survives; it is the one that is most adaptable to change.” That is one of the most well-known “quotes” from Charles Darwin – even though it was never said or written by Darwin himself. The above quote, as proven in…

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Spotlight Gamification Expert: Kevin Werbach

Kevin Shane02 mins

As we move into our next installment of GSummit (June 10-13 in San Francisco), we look at our past GSummit speakers and experts that have helped shape the user engagement space. This week’s spotlight Gamification Expert is Kevin Werbach–Associate Professor at The Wharton School at UPenn and teacher in the massively successful online Gamification Class on…

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barry kirk bill hennessey

Evolving Loyalty Using Persuasive Design with Barry Kirk and Bill Hennessey

Ivan Kuo12 mins

Last week we featured two loyalty gamification pros from Maritz Motivations: Barry Kirk and Bill Hennessey, to talk to us about the proper way to gamify loyalty and how strongly immersed the gamification is in this long standing industry.

Want to increase your knowledge on persuasive design? Be sure to sign up for Barry & Bill’s full-day Workshop at GSummit SF 2014 (June 10 in San Francisco)–Persuasive Design Workshop for Next-Gen Loyalty Marketing.

Watch the full interview below to learn about:

  • How loyalty can’t get past a P.B.L. design philosophy
  • The conservative nature of loyalty practionioners
  • Keeping loyalty members past the onboarding stage
  • “Grinding” vs “Rituals” for influence habits
  • Using randomized prize distribution
  • Using emotions for True loyalty and Cult loyalty

And much more! Check out the full 3-man special on gamified loyalty below. Be sure to also catch our next episode of the Gamification Revolution this Thursday at 1 PM ET. Also, learn more about Barry & Bill’s Persuasive Design Workshop for Next-Gen Loyalty Marketing at GSummit this June 10th.



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New for GSummit SF 2014: Hands-on Labs for ALL Conference Attendees

Kevin Shane07 mins

With the consistently sold-out success of our Certification Workshops at GSummit each year, we decided to add a workshop experience to the regular conference agenda FOR ALL ATTENDEES to participate it. We call them Hands-on Labs and they’re going to be one of the best aspects of this year’s event–guaranteed! Each of the 90-minute Labs will offer a limited group…

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sascha goto

Guiding Gamification Through Management with Sascha Goto

Ivan Kuo02 mins

Sometimes when you want to gamify in a large organization, the hoops and hurdles you need to surpass may seem daunting. Sascha Goto is an Senior IT Manager at McKinsey who was able to successfully implement his own low-tech gamified system and was able to share some wisdom for us all on how we might approach doing the same thing.

He joined us on our weekly Gamification Revolution webshow with Gabe Zichermann and talked about:

  • Implementing gamification for IT management
  • Getting employees to participate with gamification systems on their own time
  • Demonstrating success with products
  • How to get approval for gamification
  • The effect of competition in an organization
  • Using low-tech proofs of concept

Watch the full interview below and catch this week’s special double-guest episode on gamifying loyalty with Maritz’ Barry Kirk and Bill Hennessey this Thursday at 1 PM ET.



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The Winner Effect: How Success Affects Brain Chemistry

Eugene Sheely115 mins

There’s a very interesting phenomena in biology I’ve been wanting to link to gamification called “the winner effect.” When any animal, from fish to humans, wins a contest, they have a large release of testosterone and dopamine in the brain. Over time this changes their brains structure and chemical makeup, making them more confident, smarter, and able to take on larger challenges than before.

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monica cornetti

Low to No Tech Gamified Training with Monica Cornetti

Ivan Kuo02 mins

We often like to say that sometimes good design and creativity can trump technology, like in the case of Amy Baskin’s grammar olympics or David Hunter’s zombified geography curriculum. Most people want to use gamification solutions with fancy apps and SaaS solutions but what if you simply don’t have the resources? Monica Cornetti is a gamification expert specializing in using some creative designs for training purposes and we invited her to speak on our weekly Gamification Revolution webshow.

She walks us through her methods for low to no tech gamified training and shares her knowledge on:

  • Using story narratives for engagement
  • Using avatars without technology
  • Getting people excited to use no-tech solutions
  • 5 Step Solution to low-tech training
  • Measuring progress without tech

And much more! Watch her full interview with Gabe Zichermann below and be sure to watch Victor Manrique join on our gamification show this Thursday at 1PM ET:



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cisco social media training

How Cisco Drives Social Media Training with Gamification

Leslie Lau06 mins

At Cisco, we use gamification across a number of key programs. One program where we have extensively incorporated gamification techniques is our Social Media Training Program.

During the past two years, the Global Social Media Team at Cisco has invested in our Social Media Training Program. This program offers a unique opportunity for employees and contractors at Cisco to build their social media skillset. And the opportunity to leverage the skills they learn is manifold.

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