With a new gamification offering, Spigit, a company specializing in using social technology and the power of crowds, looks use a game to engage their customers while at the same time generating new ideas. Unlike being forced to sit through Nicholas Cage’s film of the same name, Spigit’s FaceOff offers consumers the chance to be brand consultants and…
This week, Gabe Zichermann returns with plenty of exciting announcements for our viewers covering GSummit 2014, talk about the evolution of loyalty programs and answer some questions from the audience.
Watch the full video to learn about:
Check out the video below as Gabe gives everyone the lowdown. Be sure to also catch Dan Green, co-founder and CTO of Wikistrat on our next episode of the Gamification Revolution this Thursday at 1 PM ET.
We were excited to have Thomas Fuller join us this year at GSummit from Next Jump. Thomas is the Co-head of Engineering at Next Jump (along with GSummit Speaker, Albert Balcells). Below are his bio, video and slides from GSummit SF 2014: Thomas Fuller is the Chief of Engineering at Next Jump, Inc. (NxJ). Tom joined Next…
GSummit is only two days away and we’ve set up a fancy new Instagram account: Follow us on Instagram and Facebook to check out the latest photos from GSummit live from the event! See you soon folks!
“I know what you’ve heard about Israelis. That we’re neurotic and crazy. That we don’t know how to shut up and we don’t know how to drive. Well, you’d be crazy and in a hurry too if people were always trying to kill you!” I actually hadn’t heard any of those stereotypes about Israelis. If…
Jim Banister (CEO of Spectrum DNA), Michael Dowling and Zak Kirchner (CEO and Contributing Analyst for Interpret, respectively) have collaborated on the report “gCommerce: The Gamification of eCommerce” that was released last month It’s purpose is to explain how the idea of the “gamer” is changing, how they shop and what it means for business….
We were excited to have Ponch Orendain, project manager at Delta Airlines, join us this year at GSummit. Below are his bio, video and slides from GSummit SF 2014: With an impressive 28 years of work at Delta, Ponch Orendain is a well-established veteran for the major airline corporation. When he made the switch from…
This week, our own Gabe Zichermann compiled a few of the most interesting businesses in gamification in “7 Winning Examples of Game Mechanics in Action“. From marketing to exercise to saving the planet, gamification has brought to light an amazing capability for motivating participation and educating users. The six companies and one individual have innovated around the…
As we move into our next installment of GSummit (June 10-13 in San Francisco), we look at some of our speakers and experts that have helped shape the user engagement space. This week’s Spotlight Expert is Amy Jo Kim (@amyjokim) — Game Designer & Creative Director at ShuffleBRain. Amy helped kick off the very first GSummit back in…
When a colleague had heard about a new to-do list app called Carrot, it somehow made its way immediately to my desk. After several months into my job at Gamification Co I was juggling so many different responsibilities that I found it hard to organize my time, so I began reading books and collecting apps dedicated to all things GSD (Getting Shit Done). Eventually I will have to find time to organize all my organizational tools.
The reason I decided to add Carrot to my catalog is because it’s a To-Do list infused with gamification elements. You get points for each task you complete and a red status bar letting you know how far along you are, and how far you have to go before you can level up and collect a reward – so far a humorous fortunte cookieqsue statement you’re asked to share socially.
Gamification Experts are using today’s New York City Gamification Summit to announce the formation of the first industry association called The Engagement Alliance. This not-for-profit organization has set its sights on the study of the science behind the power of game mechanics to create behavior change.
Coca-Cola has really been innovating with their marketing campaigns worldwide. We saw one Coke vending machine challenge mall visitors to dance for free Coke in South Korea. And another Coke machine challenged commuters to be James Bond in Europe to promote the release of Skyfall. Apparently, Coke isn’t done with using gamification for marketing as the Harvard Business Review blog shed some light on their Chok campaign — an initiative Coca-Cola claims to be the best Hong Kong marketing campaign they’ve accomplished in 35 years.
Earlier today, Gabe Zichermann had an Op-Ed go live on The Huffington Post entitled The Hard Truths of Gamification, in which he addresses most of the misunderstandings revolving around gamification and lays down all of the gamification’s clear triumphs in during the last two years.
Gabe describes a number of significant gamification successes in business, education, and health to support his arguments and lays down a strong foundation for an anyone dealing with a gamification skeptic. Although, not everybody was convinced and in true gamified fashion Gabe was awarded a particular badge.
This defense of #gamification wins maximum hubris badge. Frames critique as factless. cc: @ibogost & @dingstweets huffingtonpost.com/gabe-zicherman…
— Evan Selinger (@EvanSelinger) January 23, 2013
What do you think? Is gamification the future of motivation or do his arguments fall flat? Read the full article and decide for yourself.
Earlier today, Kris Duggan, CEO of Badgeville, announced that the company received $25M in Series C venture financing led by InterWest Partners. We all know that Badgeville is among ramification’s leading platforms, but its nonetheless amazing to see the explosive growth of the industry. I can recall a moment in 2010 when Kris and I were…
If you are interested in how serious games can solve problems around the world, you will want to check out a festival designed to highlight the impact games can have across many different industries. Every year the Games for Change Festival showcases cutting edge games that target areas of concern in healthcare, environmental impact, research, human rights, economics, education and many other major issues.
