by Kevin Shane and Jeff Lopez On the first month in gamification, we held the inaugural Gamification Summit in San Francisco, kicking off a year that has proven to be an exciting one for the industry as a whole. From funding rounds, to innovative products, to analysis and predictions, 2011 has seen the acceleration of…
A family may go through 10,000 diapers or more per child in the pre-potty training years of a baby’s life. The volume of diapers consumed and the frequency with which they are purchased can make them one of the largest regular expenses for growing families. Add to this the recent announcements by two major producers…
The notion that games are more than trivial toys that waste time is a radical one and has been confronted with a lot of controversy. The efforts of teams of talented individuals are being recognized. These innovative approaches to game playing are now being followed by the actions of powerful companies in the game industry.
We’re beyond excited to announce Gamification Summit 2012, which will take place in San Francisco June 19-21. Coming on the heels of 2011’s awesome, sold out events in NYC and SF, GSummit 2012 (our only major US event this year) promises to deliver even more of the hands-on, data-rich learning, networking and fun that helps…
Hello GCo Readers! Today in our Gamification Company Database we have one up and coming company and two old but classic examples of great gamification. SessionM is HTML5-based platform that adds a lightweight gamification layer to mobile applications that recently raised $20M in Series B funding. The Fun Theory was a contest held by Volkswagen to…
A study published in PLOS ONE, an online peer-reviewed journal, gives quantitative evidence of what effects video gaming has from a physical, biological perspective. At very least, playing video games can alter your brain.
Studying a mix of 152 teenagers, both boys and girls, testing was done on two areas of the brain: the left dorsolateral prefrontal cortex (DLPFC) and the left frontal eye fields (FEF). What the researchers discovered was that these areas, responsible for executive control, strategic planning, and eye movement relative to “visio-spatial attention” were all positively influenced by video game play in a significant way.
I recently wrote an article for my Huffington Post column about how to use gamification to raise voter turnout, called “Rethinking Elections with Gamification.” Dismayed by the huge expense of the US federal election and the continued abysmally low turnout among voters, I thought there has to be something we can do to improve a…
Today, Gabe Zichermann’s Gamification Master Class Video and The Early Release version of Gamification by Design is available at 50% off on O’Reilly’s “Deal of the Day”. The video shows you how to take advantage of gamification—the secret ingredient that’s fueled the success of Foursquare, Nike, Groupon, and many other websites. In the Master Class,…
“Gamification and Activism Done Right”
That was a recent tweet by Chris Albon, a well-known political scientist and coder who writes about using technology for social good. Albon was referring to “Where’s Damascus (Don’t Ask Us)”, a game created by a new little start-up called UsVsTh3m. UsVsTh3m is funded and incubated by UK publisher Trinity Mirror, which like many of its peers, is trying to create new revenue opportunities through a series of cheeky games with political commentary.
After seeing the results of the Top 40 Gamification Gurus leaderboard in the beginning of the month (I joined the list at #35!), it’s helped me really visualize the passionate people who are working in this industry, as well as the evangelists promoting the idea of engagement with fun design.
I’m certain most of the people on the list have thoughts, ideas, and great information to share with the gamification community and I would like to make these voices heard, which is why I am excited to announce the start of our Gamification Community Op-Ed Program!
We’re pleased to announce an unprecedented opportunity to get hands-on with your customer engagement strategy: the first ever full-day Gamification workshops to be held in San Francisco (Nov 12) and New York City (Nov 15). Space is strictly limited.
Coca-Cola has really been innovating with their marketing campaigns worldwide. We saw one Coke vending machine challenge mall visitors to dance for free Coke in South Korea. And another Coke machine challenged commuters to be James Bond in Europe to promote the release of Skyfall. Apparently, Coke isn’t done with using gamification for marketing as the Harvard Business Review blog shed some light on their Chok campaign — an initiative Coca-Cola claims to be the best Hong Kong marketing campaign they’ve accomplished in 35 years.
We were excited to have Maarten Molenaar join us this year at GSummit. Below are his bio, video and slides from GSummit SF 2014: Maarten Molenaar is the manager of the Rabobank Gamification Hub, the virtual network from where he works to implement gamification as a ‘business as usual’ practice within this cooperative bank conglomerate…
Gamify Your Scrum Training and Build Team Synergy Agile is all about team alignment, mindset sharing and streamlined, self-assessed work to bring about the best value possible to all stakeholders. This methodology is found in all kinds of Agile development, especially in the Scrum form. There are conventional teacher-centered processes to learn Scrum, but there…
Going through a strange time in my adolescence, I was very fond of playing Dance Dance Revolution (DDR) as a means of being able to play videogames while being active. I can attribute much of my adult lower body strength simply to my stomping and jumping to fast-paced Japanese music and it pleases me to no end that UnitedHealthcare and KONAMI are working together to bring these benefits to entire classrooms.
