Gamification Roundup – March 26, 2012

This week on the Gamification Roundup, we are all about startups: FundingWorks brings crowdsourcing to non-proft donations, HealthPartners is providing customized corporate wellness, CodeAcademy and Treehouse are teaching programming with gamification, Kiip adds rewards to any app, and SuperBanker is generated great participation at a banking conference. Check out what these awesome startups are capable…

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mark goldstein

Mark Goldstein Explains the Problem with Modern Loyalty Programs

The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every week. Join us and have all of your gamification questions answered by these experts. This week’s guest was Mark Goldstein, Chairman of BackOps and loyalty industry veteran.

Be sure to catch our next episode this Thursday, August 1 at 1PM ET/1800 GMT, where we feature Tacy Trowbridge, who is the Head of Education Programs at Adobe. Watch the show to learn about all of Adobe’s gamified education initiatives!

Remember you can participate in the show if you sign-in and RSVP! Signing in will allow you to receive show reminders, ask questions, and even join Gabe and our guest for a live question.

In this week’s episode, Gabe and Mark discuss the problems that exist in modern loyalty, why they’re there, and how to overcome them. One great quote from Mark:

“The problem with most loyalty programs is that people simply don’t level up to get to the fun part”

What does he mean? Watch the episode below to find out:



Download this episode (right click and save)

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How Gaming Prepares Us for Success with Failure

The Grand Theft Auto Franchise (GTA), notoriously known for promoting aggressive behavior, can also be seen as a virtual driver’s ed teacher, and possibly even a better deal; one game purchase gets you infinite lessons.

First thought that comes to mind when I hear ‘Grand Theft Auto’ is badass. Although the game typically encourages the player to break the rules, a recent Kotaku article has shown the game’s more positive side. The post explains how GTA has taught someone to drive, and I believe this is a result of two things: the ability to fail without fear and the depth of game design.

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PwC’s Multipoly Boosts Employee Recruitment and Retention

The human resources department of any company has the tricky task of trying to recruit the best candidates, then keeping them on staff once they’ve been hired. It’s a tall order. With most job searches now conducted over the Internet, a job candidate can be lost with a single click. Accounting and consulting firm Pricewaterhouse Coopers wanted to see if it could do a better job with recruiting and retention.

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New Vendors Added to the Gamification Buyer’s Guide – 3/1/2013

Need a place to start looking for gamification solutions? Our gamification buyer’s guide is a comprehensive database featuring numerous prominent companies, their vital stats, and a filtering system to find which company is right for you. Here are this week’s new gamification solutions added to the Buyer’s Guide:

  • FantasySalesTeam is an application that allows sales teams to run more engaging sales contests based on fantasy sports concepts.
  • Mobitto is a crowdsourced mobile loyalty app that rewards people for doing the things they like the most.
  • PAKRA works with you to understand the knowledge, skills and behaviors critical to maximizing your customers experience, and to explore opportunities for business improvement across all channels of contact

See the full gamification Buyer’s Guide for the complete list of gamification vendors. If you would like to be apart of the Buyer’s Guide,

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Case Study: The Search for New Genres of Serious Games at IBM

In late 2013, Gabe traveled to 12 cities worldwide for GSummit Global, a series of full-day workshops and meetups to bring GSummit closer to gamification fans. As a part of GSummit Global, we also released 10 new webinars and videos by gamification and engagement professionals. We will be releasing them publicly as we keep counting down to GSummit 2014.

Phaedra Boinodiris, the global serious games program manager for IBM, talks about how IBM has used serious games and gamification in the past and how it intends to go beyond its application in training to other areas.

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GSummit: Chamillionaire, Fortune 500 Speakers Added to Roster; Workshops Sold Out

The Gamification Summit (June 19-21 in San Francisco) has announced a number of additions to the summit’s already impressive lineup of speakers: Chamillionaire – The Grammy® award winning artist will talk about the success of his Chamillionaire Rewards Program and share lessons other artists can learn about engaging their fans. Tim Chang – Noted venture capitalist from Mayfield…

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