I’ve recently covered how Diablo 3 can teach us about gamification design but one CEO is using Diablo 3 as a part of his screening proccess for potential employees! Yossi Lubaton, CEO of Israel Advertising Agency BBR Saatchi & Saatchi, will be playing Diablo 3 online to find a new programmer for their organization. As a…
COFFEE LOYALTY RUNS ON DUNKIN 2014 is the eighth year in a row that Dunkin Donuts nabs the top spot in Brand Key’s customer loyalty rankings. Their top ranking is only in the two coffee categories (coffee and packaged coffee), but it is a fairly impressive grab for a company that competes with Starbucks on…
Today in our ongoing GList series, we’re featuring Charlie Kim of Next Jump. Charlie Kim serves as Chief Executive Officer and Chairman of Next Jump, Inc. Mr. Kim founded Next Jump in 1994. He worked in the Information Technology and Human Resources groups of Morgan Stanley in New York, Hong Kong and Tokyo from 1995 to…
Recently we launched the G-Awards, a contest designed to uncover and recognize great contributions in Gamification across a range of industries. We designed the awards to have two tracks – a popular vote (run on the awesome technology of listly) and a juried program, voted on by key thought leaders and designers in gamification. To…
Last week marked the Gamification Summit in New York. Over two days, nearly 400 brand, startup, non-profit, academic and agency folks gathered in downtown Manhattan to hear extraordinary educators, professors, executives and designers share their expertise about this growing field. As an emblem of our growing industry – one that Gartner group projects will account…
A QUESTION OF TRUST If someone introduced a new currency, would you trade your hard-earned cash for it? Who would determine the value of the new currency? How would it be regulated to maintain value? These are the questions being asked about bitcoin, which is a “cryptocurrency.” And, make no mistake, it’s gamified. Yet the…
GAMIFY YOUR GROUNDED KIDS’ WAY OUT The weekend has come, and parents of young kids know what that means: no escape from the kids for two days! To help you manage we’re revisiting the concept of the gamification of parenting. The Huffington Post recently reported on a mom who designed her own gamification methods to ground her kids….
Chrome Experiments is touted as a showcase to demonstrate creative experiments using emerging web-technologies like HTML5, Canvas, SVG, and WebGL. According to TechCrunch, a new experiment has just emerged from Google Japan that will enable you to turn any desktop website into a 3D maze that could also be controlled by your smartphone.
As the worldwide agricultural market becomes increasingly commoditized, the existence of a traditional farmer is becoming more and more scarce. However, many rural villages in Africa still require the skills of a trained farmer in order to support their local economy and community. We’ve reported on one community in Kyrgyz who has used a Farmville-esque game to support local farm operations but Fast Company reports on a new game supported by the Gates Foundation that aims to support these communities through learning. Farm Defenders is a hyperrealistic simulation training game that will be used as a tool for training extension workers, which are government-contracted consultants who teach villagers scientific knowledge through farming.
The second gsummitX London went really well on Monday night. With over 30 attendees from across the industry we had a chance to meet up at the prestigious Capgemini offices in Holborn Circus.
As the market for gamification matures, there are a number of significant changes in store for our nascent industry. Chief among those is the increased attention from bellwether companies that signal broadening support for our view of increased engagement through great design.
One of the most sought-after categories is consultancies, particularly the large management/strategy agencies. Their participation in our community is an essential step in getting major enterprises (e.g. Fortune 1000s), governments and large NGOs to see gamification and engagement science as a core part of their strategy.
Warfare, Gamified The Norwegian Army has found a way to gamify tank warfare by equipping its tank crews with Oculus Rift virtual reality headsets, according to a recent Motherboard article. The headset is hooked up to four VR cameras mounted on the outside of the tank, allowing the soldiers inside to have a 360-degree view…
Last Sunday, the Jets took a huge victory over the Bills by a 21-point margin. Sanchez, Tebow, and Greene displayed an exceptional offensive performance as they blasted through the Bills’ defense. Perhaps if the Bills took some defensive lessons from Rex Ryan and his black jerseys during training camp, they would not have given up…
Surely you must’ve heard of Kevin Werbach’s Coursera Course on gamification? (The next Coursera semester starts Jan 27th 2014)
Gamification is a hot growth industry, with billions of dollars in revenue and thousands of new jobs set to be created in the next decade. To accomplish this, organizations of all kinds will need to train and educate leaders of tomorrow on this critical discipline. But how do you teach a topic where core concepts are in a state of flux, examples and patterns are evolving rapidly and learners expect the entire experience to be fun and rewarding? Join Professor Werbach, teacher of the massively successful #Gamification12 MOOC as he discusses the hard-won lessons of teaching Gamification — and how this understanding can make any training, education or development process more successful for your organization. In this GSummit 2013 video expect to learn
Watch the full video below! Also, be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.
