Phylo Lets You Play Like a Scientist

No matter how advanced technology becomes, there will always be some things that human beings just do better, such as recognizing distinctions in colors and patterns and prioritizing complex decisions. In the fields of human biology and DNA analysis, these skills are key to understanding genetic structure. Being able to recognize similarities and make distinctions…

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Gamification Roundup – March 26, 2012

This week on the Gamification Roundup, we are all about startups: FundingWorks brings crowdsourcing to non-proft donations, HealthPartners is providing customized corporate wellness, CodeAcademy and Treehouse are teaching programming with gamification, Kiip adds rewards to any app, and SuperBanker is generated great participation at a banking conference. Check out what these awesome startups are capable…

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Google’s Gamified Landing Page

Today is Les Paul‘s birthday, and the Google landing page has an interactive sound board in memoriam of the jazz guitarist and father of the electric guitar. The page is fun to play around with and lets you record your song with a shortened URL to send to friends. Similar to the piano stairs, Google has made a…

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Gamification Certification is Now Also Available for Coursera Graduates!

Did you receive a certificate of completion for scoring 70% or above in the Coursera Gamification Course? If so, bolster that achievement by getting an Engagement Alliance Gamification Certification at Level One. This certification includes: A graphic you can display on your website/Linkedin profile letting everyone know you have completed the basic knowledge requirements for gamified…

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kris duggan's engagement crisis

How to Fight the Engagement Crisis

Are you as engaged as a zombie?

Strengthened by its early success, gamification is now becoming a staple in the arsenal of world-class companies everywhere. But it only represents one tool in addressing a larger business challenge that remains unanswered: How do you comprehensively manage user behaviors across all your digital properties to fight the engagement crisis. In this talk, Badgeville’s Chief Strategy Officer Kris Duggan will discuss the engagement challenges faced by 21st century enterprises, and how they can leverage gamification, along with other key engagement mechanics, to fight them in this session from GSummit SF 2013

Be sure to also subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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Bridging the Gap: Can Gamification Increase Fan Loyalty in the Music Industry?

We hear a lot about gamification success stories, but there really aren’t too many regarding music. Most success stories involve increasing engagement and motivation to have users and/or consumers interact with brands and institutions in favorable ways to both parties. Nike+ allows users to obtain more feedback on their running routines while providing Nike with a way to get people more accustomed to having Nike in their everyday life. The Buffalo Wild Wings Scvngr app allows people to have an engaging experience while eating their favorite wings, providing the restaurant chain with ways to increase customer loyalty. However, in the case of the music industry, there isn’t that definitive success story that provides ample evidence that gamification largely benefits music. Therefore, it begs the question: does gamification have a place in music?

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