What’s The Difference Between Loyalty Programs and Gamification?
Whenever I start talking about gamification, one of the first questions that I get asked is this: how is it different from loyalty programs?
As part of my MBA in the Management of Technology and Innovation at Ryerson University, I was tasked with writing a major research paper on a business topic of my choosing. As a gamer, I was extremely interested in the rising trend of gamification. Aside from the question about loyalty programs, a lot of small startups I talked to were interested about this “gamification thing they heard of”, but really had no idea where to begin or how to use it. When I came across the CARROT todo list, I was amazed at its simplicity and execution. It pushed me over the edge, and made me really want to find out exactly how gamification was being used.
