loyalty

What’s The Difference Between Loyalty Programs and Gamification?

Whenever I start talking about gamification, one of the first questions that I get asked is this: how is it different from loyalty programs?

As part of my MBA in the Management of Technology and Innovation at Ryerson University, I was tasked with writing a major research paper on a business topic of my choosing. As a gamer, I was extremely interested in the rising trend of gamification. Aside from the question about loyalty programs, a lot of small startups I talked to were interested about this “gamification thing they heard of”, but really had no idea where to begin or how to use it. When I came across the CARROT todo list, I was amazed at its simplicity and execution. It pushed me over the edge, and made me really want to find out exactly how gamification was being used.

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sales team gamification adoption

5 Steps to Getting Your Sales Team to Adopt Gamification

Gamifying sales processes is a great way to motivate your sales team and increase their productivity. According to Salesforce, 90.4% of companies report that their gamification initiatives are successful. Already, most salespersons possess competitive personalities – always wanting to be top of sales in the district or close a deal over their competitor- so it only makes sense to gamify the process to tap into that innate instinct. However, not everyone is so willing to adapt to a new software or process so the trick then becomes how to get the maximum amount of the sales team thoroughly engaged with it and receive the most return from your investment. Here are some tips on how to get your sales team to adopt gamification.

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SimCity EDU Combines STEM Education and Management Simulations

Some light-hearted approaches of educating through simulating have been interesting, like the Killer Flu game, for example.  But a new collaboration by Electronic Arts and GlassLab is aiming to take management sim education to the next level, with SimCity EDU.

Coming this March, SimCity EDU will be a special version of the beloved SimCity game designed to teach STEM Education in classrooms.

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Mobile Games Forum 2011

I’m very excited to announce that I will be speaking at the 8th Annual Mobile Games January 26-27, 2011 at the Mandarin Oriental Hyde Park, London. Mobile Games Forum is the leading mobile games event in Europe. I will be presenting amongst a diverse crowd of 60 of the industry’s most influential leaders representing top…

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GSummit 2012 Behind the Scenes: Sunny Lee

(5/26 Gamification Expert Interviews Unlocked)

Every week until GSummit SF 2013, we’ll be unlocking some special content from last year to give you a preview on what to expect this April 16 – 18.

Watch Sunny Lee discuss the future of credentials and recognition with Mozilla’s Open Badges project:


To see more expert gamification videos, visit our Video page or Subscribe to our YouTube channel!

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How To Use Gamification In Mobile Apps

Putting the gamification element into mobile apps helps make those apps more appealing. Gamification mobile apps tend to gain more traction with their audiences because of their addictive nature. These applications are hard to put down and serve an important purpose in the lives of the users. Setting Objectives The whole purpose that some have…

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Are 4G Networks Worth It?

Most smartphone users (i.e., mostly everyone) have been getting excited by mobile providers new claims on their 4G networks. The speeds are supposedly incredible and who could resist the possibility of downloading a full-length HD movie right to your phone? But before you get too jazzed, you might want to check out the recent post…

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top influencers at GSummit SF 2013

How to Drive Repeat Traffic to Your Blog with a Monthly Top Influencer Leaderboard

For most gamifiers, a social media presence is a must-have to promote gamification skills and your services in particular.

Whether offering a software as a service or consulting (check out the list of vendors in the GCo buyers guide), a blog is a must have.

We all know that getting people to read our blogs and keep coming back for more is a tricky behavior to encourage but as with many desired behaviors, gamification certainly can help.

I’ve been using a few simple gamification mechanics for nearly two years to drive repeat, valuable, VIP traffic to my personal blog (GOW). In this post I want to share the approach and learnings with other gamification.co readers.

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GSummit NYC Wrap Up

As the GSummit NYC came to a close in the main theater, the Gamification Workshop continued into the afternoon. Delegates, abuzz with all the many new ideas they had acquired, seemed to leave the Museum of Jewish Heritage with a renewed vigor and palpable excitement. For those of you who missed the liveblog, read on…

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