JOIN For ME Engages and Educates Kids about Weight Management We’ve all been in the same boat – you’re running on the treadmill, seemingly for ages, yet you glance at the clock and it’s only been three minutes. We want to live a healthy lifestyle, but sometimes it can be so boring. We especially want…
Games always don’t need the flashy graphics paired with capturing audio to make it engaging. Clear objectives and a desire to compete against the self is another effective method for improving skills through a game. According to Mashable, Researchers at the University of Iowa have shown this through their recent success through Road Show, a visual puzzle game aimed at improving senior citizen cognition.
If one area of engagement can be taken for granted, it’s the one when people engage again in passionate discussions on the term “gamification.” It doesn’t matter if you are coming from inside or outside the industry. It seems to engage. Given that, alone that would already a big case for keeping that term. But let’s not hasten the things, let me go through that step by step
Recently Kris Duggan, co-founder and former CEO Badgeville and gamification-evangelist (ok perhaps more “whatever-you-call-it-but-not-gamification”-evangelist) took up the torch to lead the latest rally against the term. Kris and others have certainly not one, but many good points when they talk about the initial reactions of corporate (and we only talk about “boring” enterprise) when they are confronted with that term. And I agree with many of them. And knowing Kris, who in the spirit of every innovator, needs to be convincing, smart, and sometimes a little bit of a prankster, is certainly one of the best minds to open that topics for an honest discussion
Part 1 and Part 2 of this gamification review series.
Mis Momentos is an exceptional case-study in the power of cutting-edge community engagement, choice-based campaign design, cumulative participation, and empowerment of individual voices – all towards driving stronger brand positioning & increased sales.
To design world-class community engagement & customer loyalty campaigns, you need to deliver compelling interactive activities, games, contests, and programs that not only establish a rich user experience but also inspire exploration, discovery, and meaningful choices.
Gabe Zichermann, GSummit Chair and author of the brand new book Gamification by Design (O’Reilly) shares some remarkably doable action points as outlined in the book. He begins by introducing Eric Goldberg, a 30-year industry veteran, who has been creating gamification designs since long before they were on trend. Goldberg explains that in early on…
Hello GCo Readers! Just to remind you all: the GBase is a curated database of all new and existing examples of gamification. The best part is that if you know of any companies that feature gamification, you can submit it and we will feature it in this ongoing series of new GBase additions. This week, we…
CAPTCHA is the bane of all user experiences on the internet. They’re somewhat effective at stopping spam-bots but they’re seemingly merciless at preventing humans from being able to read its cryptic text, even if they often do create hilarious unintended meanings. Nevertheless, a solution for this ancient security system is being developed by a new…
Gamification is the use of game thinking and game mechanics to engage audiences and solve problems. This emerging discipline – at the intersection of loyalty, behavioral economics and game design – is growing dramatically, with Gartner Group projecting that 70% of the world’s biggest companies will be actively using gamification by 2015. With extraordinary early…
As we continue with our Best of 2012 Series, we look at some of the top gamification articles in 2012 to engage with consumers. 2012 proved to be an interesting year as more and more companies are choosing to adopt gamification in unique ways to engage with customers. As the industry saturates in 2013, these techniques will have to refined and reiterated and keep up with some of the best examples we see here today.
We first heard about digital agency Boombox when we attended Adweek’s Science of Gamification panel to hear what prominent agencies had to say on the efficacy of gamification. We decided to invite Boombox CEO John Hendricks to come back on our own show to circle back on some of his ideas and to tell us about how he approaches gamification design for his agency. This is a great episode for anyone looking to offer gamification consulting and design services at their own company.
Check out the full video below and Be sure to catch our next episode on Thursday, November 14 at 1PM ET/1800 GMT, where we will feature Livecube Co-Founder Aaron Price as our next guest.
Part of what makes Texas hold ‘em poker intriguing to watch is that it’s a game where some of the cards are visible to all – both the players in the game and any spectators who are watching. This type of poker is what’s called an imperfect information game – all the players know different pieces of information about the elements in play. This kind of thinking has implications for technology, Slate reports.
Sitting in a call center taking and making calls is the kind of job that many people find repetitive and boring. But at one major American company, an entire department plays games on company time and does so with the full knowledge and consent of management. That company is the Hyatt Hotels Corporation. Encouraging employees to play games, the company found, improved employee engagement in the work by setting goals, which in turn, boosted their productivity.
In late 2013, Gabe traveled to 15 cities worldwide for GSummit Global, a series of full-day workshops and meetups to bring GSummit closer to gamification fans. As a part of GSummit Global, we also released 10 new webinars and videos by gamification and engagement professionals. We will be releasing them publicly as we keep counting down to GSummit 2014.
This week, Aaron Price, co-founder of Livecube and founder of NJ Tech Meetup, will share his learnings after successfully gamifying social media at events, including GSummit for the past 2 years. We are also doing it this year, so stay tuned and participate to win awesome prizes!
The financial services sector is now taking gamification seriously and with the help of True Office, employee compliance training has never been more engaging. True Office, a one year-old startup, has attained some success working with several financial services by gamifying regulatory compliance training. Currently being tested in three banks, the startup’s product aims to…
Last month, the legendary Jesse Schell was added to the GSummit speaker roster and as of today, the full GSummit speaker list is now available for viewing. The full list may be available now but there are some more surprises and secrets that will be revealed in the next three months as we count down to GSummit SF this April 16 – 18.
This GSummit speaker list is proving to be very strong and features thought leaders from newly-attending companies such as Autodesk, Mckinsey, and Gametize to talk about how gamification is changing loyalty, consulting, and in other regions of the world.
