Get Gamification Certified in LA, San Francisco or NYC this November

With a great deal of demand for Gabe Zichermann’s Advanced Gamification Workshop (Expert Level 3 w/ Certification) at GSummit this year, the community has pushed us to offer more workshops around the country. We’re excited to announce that we’ll be bringing our always sold-out Advanced Gamification Workshop to Los Angeles (Nov 4), San Francisco (Nov…

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Spotlight Podcast with Yu-kai Chou and Gabe Zichermann

GSummit is coming up soon, and we couldn’t be more excited about it. We’re happy to share with you the TechnologyAdvice podcast we did with two of the foremost thought leaders in the gamification industry, not to mention speakers at the upcoming GSummit – Yu-kai Chou and Gabe Zichermann. Listen to the podcast and read the summary!

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Managing Gamification Initiatives and Expectation with Rabobank

Last week, we featured Rabobank‘s Gamification Hub manager, Maarten Molenaar to discuss Rabobank’s gamification initiatives and what internal measures were taken by the Dutch banking and financial services company to achieve its business objectives with gamification.

Watch the full interview below to learn about:
  • How Maarten jumpstarted the gamification hub within Rabobank.
  • The importance of having a consolidated gamification central hub for the organization.
  • How to balance gamification and overall user experience when solving business challenges.
  • What gamification hub best practices can be taken applied for other organizations.
  • How to manage different expectations amongst colleagues and key stakeholders.
Be sure to also catch our next episode of the Gamification Revolution this Tuesday April 22th at 1 PM ET:



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Crowdsourcing GIF Emotional Research with MIT Media Lab

Last week, we featured MIT graduate students Travis Rich and Kevin Hu to talk about their gamified crowdsourcing project, GIFGIF. The MIT Media Lab project aims to map out the emotional language of animated gifs using game mechanics to draw user engagement and quantifiable methodologies to gather research data.

Watch the full interview below to learn about:
  • The design purposes for using specific mechanics to drive outcomes.
  • Where they drew inspiration from when building in the mechanics.
  • How the team plans to use gathered data to be used for scientific research.
  • The ethical questions for utilizing a crowd sourcing capability.
  • What possibilities lie ahead to facilitate complex dialogue beyond cataloging gifs.

Be sure to also catch our next episode of the Gamification Revolution this coming Tuesday April 15th at 1 PM ET:



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Evolving Loyalty Using Persuasive Design with Barry Kirk and Bill Hennessey

Last week we featured two loyalty gamification pros from Maritz Motivations: Barry Kirk and Bill Hennessey, to talk to us about the proper way to gamify loyalty and how strongly immersed the gamification is in this long standing industry.

Want to increase your knowledge on persuasive design? Be sure to sign up for Barry & Bill’s full-day Workshop at GSummit SF 2014 (June 10 in San Francisco)–Persuasive Design Workshop for Next-Gen Loyalty Marketing.

Watch the full interview below to learn about:

  • How loyalty can’t get past a P.B.L. design philosophy
  • The conservative nature of loyalty practionioners
  • Keeping loyalty members past the onboarding stage
  • “Grinding” vs “Rituals” for influence habits
  • Using randomized prize distribution
  • Using emotions for True loyalty and Cult loyalty

And much more! Check out the full 3-man special on gamified loyalty below. Be sure to also catch our next episode of the Gamification Revolution this Thursday at 1 PM ET. Also, learn more about Barry & Bill’s Persuasive Design Workshop for Next-Gen Loyalty Marketing at GSummit this June 10th.



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Guiding Gamification Through Management with Sascha Goto

Sometimes when you want to gamify in a large organization, the hoops and hurdles you need to surpass may seem daunting. Sascha Goto is an Senior IT Manager at McKinsey who was able to successfully implement his own low-tech gamified system and was able to share some wisdom for us all on how we might approach doing the same thing.

He joined us on our weekly Gamification Revolution webshow with Gabe Zichermann and talked about:

  • Implementing gamification for IT management
  • Getting employees to participate with gamification systems on their own time
  • Demonstrating success with products
  • How to get approval for gamification
  • The effect of competition in an organization
  • Using low-tech proofs of concept

Watch the full interview below and catch this week’s special double-guest episode on gamifying loyalty with Maritz’ Barry Kirk and Bill Hennessey this Thursday at 1 PM ET.



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victor manrique

Victor Manrique on Teaching the World Gamification Design

Victor Manrique is a prominent gamification community member, author of EpicWinBlog, and professor of Iversity’s Gamification Design MOOC (also free!) who joined our weekly Gamification Revolution webshow to talk about teaching gamification design to the masses. He is joined by Gabe Zichermann to talk about his experiences teaching and discussed:

  • Differences between game design and gamification
  • Philosophies behind teaching a gamification Design MOOC
  • Learning other disciplines to strengthen gamification
  • Balancing game design

And much more! Watch their full interview below to get all the talking and be sure to join us this Thursday for our next episode featuring Sascha Goto of McKinsey to discuss his work in bringing gamification into IT Management. Click through to get show reminders!

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monica cornetti

Low to No Tech Gamified Training with Monica Cornetti

We often like to say that sometimes good design and creativity can trump technology, like in the case of Amy Baskin’s grammar olympics or David Hunter’s zombified geography curriculum. Most people want to use gamification solutions with fancy apps and SaaS solutions but what if you simply don’t have the resources? Monica Cornetti is a gamification expert specializing in using some creative designs for training purposes and we invited her to speak on our weekly Gamification Revolution webshow.

She walks us through her methods for low to no tech gamified training and shares her knowledge on:

  • Using story narratives for engagement
  • Using avatars without technology
  • Getting people excited to use no-tech solutions
  • 5 Step Solution to low-tech training
  • Measuring progress without tech

And much more! Watch her full interview with Gabe Zichermann below and be sure to watch Victor Manrique join on our gamification show this Thursday at 1PM ET:



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brian burke

Gartner’s Latest Gamification Research for 2014 with Brian Burke

Brian Burke is a Gartner analyst specializing in enterprise architecture and gamification. His research led to the infamous prediction stating “80% of gamification initiatives will fail by 2014 due to bad design” and Gartner thinks that prediction is still on track for 2014.

We wanted to get more information on this topic so we were lucky enough to have Brian Burke himself join our weekly Gamification Revolution webshow to discuss his observations on gamifying organizations, new research, and information on his upcoming book. Watch the following video to learn about

  • Transitioning from using gamification as a tactic into a strategy
  • How organizations can  go beyond just jumping on the gamification bandwagon
  • Using gamification to discover underlying business problems.
  • How have we seen organizations balance between fun mechanics and presentation for maximum work space efficiency?
  • And the evolving pathos around gamification in the enterprise

Check out the full video below and be sure to see our next episode this Thursday at 1PM ET featuring Monica Cornetti, an expert specializing in low-tech training gamification. Sign-up and get show reminders!



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Gabe’s Gamification Office Hours Review

After a long hiatus going on a massive trip around the world for GSummit Global, Gabe Zichermann returns to our weekly Gamification Revolution show to give readers some updates on our online gamification certification courses and to answer some questions from the audience.

Learn more about:

  • How to find gamification-related jobs
  • Gamifying work “offline”
  • The potential danger of “over-gamifying” and desensitizing users
  • The danger of making systems too fun and distracting
  • Approaching CRM gamification

Check out the full video below and be sure to watch the Gamification Revolution every Thursday at 1 PM ET. Catch Gartner Analyst Brian Burke this week to discuss his finding and research on gamification future and ask him questions.

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Top Gamification Co Staff Articles in 2013

As one of the main writers for Gamification Co, I speak for all of us when I say it is paramount for us to provide the most unique and interesting content as it pertains to the world of gamification. We want to find the most unique, entertaining, and educational content out there and these five stories were your top favorites. Read on for stories about gamified masturbation, Foursquare’s removal of gamification, fashionable raptors, Tel-Aviv’s #1 taxi drivers, and job opportunities in gamification.

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How Playing Games Can Discover True Talent

Recruiting games are some of the most exciting applications for gamification today. We’ve seen it applied everywhere from the Air Force to big data analytics startups and now a new company has emerged to create games for talent discovery.

Knack is a startup that deeply believes in the mantra “you are how you play” and makes casual games to unveil player traits, soft skills, and behavioral qualities.

Essentially — the games by Knack serve as a medium for behavior observation and will pair you with appropriate recruiters and companies based off your revealed traits.

We invited Knack founder Guy Halfteck to join our Gamification Revolution show to explain the company’s vision and what Knack is capable of. Watch the video below for the full interview.



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If you’re interested in trying out these games, check out Knack.it to request an invite.

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chess praxis

Why Praxis and Play Matter for Practical Learning

Aristotle believed there was two types of intelligence. One is translated as “theoretical wisdom”, which refers to book smarts, and the other is “practical wisdom”, which refers to the ability to apply theoretical wisdom into action. Aristotle gives an example of a student learning geometry: this student will come out of school with theoretical wisdom, but must also learn to apply it into the real world. An example would be to carry out a work of architecture with the geometry he learned in school. We need both of these intelligences to be functional; Praxis gives you this.

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Gartner: 80% of Poorly Designed Gamification Initiatives Still on Track to Fail by 2014

It’s been nearly a year since we’ve first heard Gartner’s prediction on how “80 Percent of Current Gamified Applications Will Fail to Meet Business Objectives Primarily Due to Poor Design” was first uttered and CMSWire recently did a follow up with Gartner’s Brian Burke to see if they’re still sticking with this statement.
Their response? It’s still on track.

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