Audi Canada set forth to display the new Audi A4 Quattro’s handling abilities in a slot car circuit featuring an iPad controller, full HD camera action, and a chance to win the chance to test drive an Audi R8 around a real race track.
Game based learning is taking a specialized cultural approach with a new app designed to “engage and educate New Zealand School children.”
Acording to tangatawhenua.com (Maori News & Indiginous Views):
New Zealand has one of the highest proportions of disengaged students of any OECD country. The majority of students in low decile schools are Maori and are more likely to leave school educationally disadvantaged.
It has been proposed that an accelerated roll-out of e-learning to schools and improving the school-to-work transition may reduce youth unemployment and the resulting social issues.
The gamification of recruitment has been a very creative way to find and bring talent to your company without going through a costly recruiter. Given the recent success of recruiting games by Dominos, Quixey, and even the Air Force, it’s become clear that using games can be a viable strategy. One startup by the name of Wibidata took this idea to the next level and hired a game designer to create a Portal 2 game mod that would get over 75,000 impressions and 100 qualified job applicants in a single week.
The folks at Keas have been working hard at improving workplace productivity by focusing on making corporate wellness more engaging. Yesterday, they’ve unveiled the Keas 360/365 Platform to deliver a new product ecosystem and enterprise platform that will engage its users with healthy habits in and out of the workplace.
Rice University is piloting English 312, Scandinavian Fantasy Worlds: Old Norse Sagas and Skyrim, for the Spring 2013 semester. Research into the benefits of using video games as an educational tool is vast and has been advocated by people such as Jane McGonigal and Katie Salen. Even Berkeley has taught a game theory course with respect to Starcraft II, and it has been shown to improve critical thinking and analytical skills.
We’ve noticed that there are very few resources for individuals wanting to learn more about companies in the gamification space. The kinds of question we continue to observe on a regular basis look like:
There are valid questions for someone looking to explore the space but its not always apparent where one can start, which is why we built two resources for anyone curious about gamification to explore: The Gamification Buyer’s Guide and The GBase.
Possibly taking some inspiration from the NFL, the LA Dodgers have created a new social rewards program to give out prizes and promote more fan loyalty online and at the field at Dodger Stadium
The premise is the same as most other social rewards: participate in the team’s social media accounts, compete in leaderboards, earn points, and redeem them for prizes.
Why is it that the Europeans are the ones doing really cool shit with gamification? Here in the states it seems a new gamified app is released daily in the hopes of getting each of us to run a little bit faster, stay a bit more organized, get our kindergarteners to read more, or increase our personal sales goal (exponentially in many cases). We are each in a constant race to improve ourselves, and we’re doing it with applications and objectives that would make Mr. Rogers and the Elders in the Church of Latter Day Saints smile. It’s all so boring.
Europeans on the other hand tend to create quirky games to get citizens to obey the speed limit, decrease the rate of public urination, or promote safer sex practices in young people. They’re jogging on a steady sprint toward better conditions for society at large. These games tend to be fun, involve entire communities and take players away from their smart phones into an gamified reality. And when they don’t like what society is doing? Well then some decide to create a game to bring that society down.
Today is Thursday. Thursday qualifies as “almost the weekend” and therefore brings us that much closer to Superbowl XLVII between the San Francisco 49ers and Baltimore Ravens on Sunday. As the biggest televised event in America, you can be sure you’re going to see some interesting commercial and marketing techniques that go beyond the standard big budget commercials we’ve been used to. Superbowl gamification will play a big role in a number of these efforts so keep an eye out for the following from now until the big game.
Many designers are using gamification to intrigue their users and keep them involved with an application over time. However, you want to make sure that the mechanics you are using are sound, and will make the most out of your effort. Some ludemes (things like badges, experience points, achievements, levels) may look useful since they are used in many games, but can be overused and may eventually turn a user off. Here are some things that will work in gamification.
Starting next week, the Gamification Revolution, the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts will be at a new time every Thursday instead of the previous Monday.
You can now catch the Gamification Revolution every Thursday at 1PM EST/10 AM PST/1800 GMT.
Starting next week, the Gamification Revolution, the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts will be at a new time every Thursday instead of the previous Monday.
You can now catch the Gamification Revolution every Thursday at 1PM EST/10 AM PST/1800 GMT.
If you missed this week’s episode, we had the venerable designer and GSummit SF 2013 speaker, Jesse Schell of Schell Games. Watch Gabe’s discussion with Jesse to learn about how making engaging game experiences is the same process for designing any product:
Be sure to catch our next episode of the Gamification Revolution, airing live on Februrary 7, 1 PM EST. You can also catch Jesse express his expertise in person by catching his session at GSummit SF 2013
If you’re still unsure of what gamification is or how it could help you in marketing or human resources, Gabe Zichermann will be providing two free expert gamification webinars to show you why gamification works for marketing and HR on February 5th and 6th, 2013.
Yesterday, Badgeville announced that 2012 marked the company’s second consecutive year of triple-digit revenue growth. They also reported on some of their new partnerships, which include Deloitte, Oracle, Rogers, Samsung, Bell Media, Citrix, Autodesk, Panera Bread, EMC, Marketo, CA Technologies, NBC, Universal Music, Barnes & Noble, Danone, A&N Media and Microsoft. How’s that for a list of prominent companies using gamification?
Its amazing that the sole act of watching TV has been replaced with watching TV while on your phone/laptop/tablet. And thus the concept of the “second screen” is born. We’ve become such distracted and consumption driven individuals that no one medium of entertainment is enough for our brains. While this may sound like a negative thing at first, nobody really understood the inherent synergy that exists between these two devices if they’re being used to consume the same media together. That is…until Jesse Redniss saw this opportunity and became one of the earliest pioneers of gamification for television media.
China has always viewed video games as a negative influence to society and the social order. In 2009, the Chinese Ministry of Culture banned mafia games, citing that these games embody antisocial behavior like killing, beating, and looting. China has not slowed down on its blacklisting of games, and they have even banned consoles such as the Playstation and Xbox. Contrary to what China’s past actions may infer, they have been actively investing millions of dollars to game companies in the form of grants and tax breaks. However, a new political move targeting the 120 million Chinese online gamers comes with some strings attached to these game developers.
